If you missed our session at DAM New York 2024, don’t worry—we’ve got you covered! The event was buzzing with energy as DAM professionals from across the globe gathered to exchange ideas and discuss the future of Digital Asset Management. With valuable sessions, engaging networking opportunities, and countless chances to connect with the DAM community, it was clear that automation and integration are at the forefront of the industry’s evolution.
In our session, we focused on how businesses can automate their digital supply chains to streamline workflows and syndicate content with ease. We explored the vital role of Digital Asset Management (DAM) and Product Information Management (PIM) systems, and dove into practical examples of real-world integrations. Whether you’re looking to optimize your workflows or better connect your content and product data, we’ve got insights that can help take your digital operations to the next level.
In today’s content-driven world, managing your digital supply chain is essential for staying competitive. The digital supply chain includes everything from creating and managing digital assets to distributing product information across eCommerce platforms and sales channels. But handling this manually? It’s outdated and unsustainable.
That’s where automation comes in. By automating your digital supply chain, you can eliminate bottlenecks, reduce errors, and deliver content faster. Integrating your DAM, PIM, and CMS systems, ensures that your digital assets and product data flow smoothly between all the tools you use—saving time and increasing efficiency.
Workflow Optimization: Streamlining Processes for Success
At our session, we emphasized how critical it is to optimize your workflows. Manual processes—such as individually updating digital assets across multiple platforms or managing product data by hand—can slow you down and leave room for error. Automating these workflows allows you to eliminate repetitive tasks, enhance accuracy, and scale your operations.
Consider an integration between OpenText and Salsify. OpenText, a leading DAM platform, stores your high-quality digital assets, while Salsify handles product data syndication across eCommerce platforms. By automating the transfer of assets from OpenText to Salsify, you can ensure that product images and descriptions are always up-to-date across all your online channels. This streamlined process not only saves time but also ensures data consistency—resulting in faster product launches and more accurate content.
By optimizing your workflows, you’re not just making life easier for your team—you’re laying the groundwork for long-term success. It’s about working smarter, not harder, and leveraging automation to handle the heavy lifting.
At the heart of a seamless digital supply chain is a robust Digital Asset Management (DAM) system. DAM platforms like MediaValet and Brandfolder serve as the backbone for managing, organizing, and distributing all your digital assets. Whether it’s product images, videos, or marketing materials, your DAM system ensures that every asset is stored in a centralized location and easily accessible when needed. But what happens when your DAM is integrated into the wider digital supply chain?
Take the example of connecting MediaValet with inRiver, a PIM system. By integrating these two platforms, you can automatically sync product-related digital assets (like images and videos) with the relevant product data stored in inRiver. This allows your teams to update product listings, eCommerce sites, and social media platforms with the most current assets, without needing to upload or transfer files manually. The result? A more efficient process that keeps your digital supply chain running smoothly and ensures that your product content remains consistent across all touchpoints.
While a DAM system organizes and manages your digital content, a Product Information Management (PIM) system is essential for handling your product data. PIM platforms manage all the detailed information about your products—descriptions, specifications, pricing, and more. When your PIM system is integrated with your DAM, you can create a unified system that connects all the moving parts of your digital supply chain.
One great example is the integration between Scaleflex and Brandfolder. Scaleflex offers media optimization and delivery services, while Brandfolder handles digital asset management. By automating the connection between these two platforms, you can ensure that product images are automatically optimized for different platforms and distributed to the appropriate sales channels. No more worrying about whether the right asset is being used—automation takes care of that for you.
Another powerful example is the connection between inRiver and Salsify. In this case, product data from inRiver is automatically synchronized with Salsify, allowing you to syndicate accurate and up-to-date product information to all your sales channels. This type of integration eliminates the need for manual updates, reduces errors, and ensures that your product content is consistent, regardless of where it’s being displayed.
Our TechLab session at DAM New York 2024 highlighted a key theme: automation is the future of digital supply chains. But what really sets businesses apart is how they integrate their systems to streamline workflows and syndicate content effortlessly.
OneTeg simplifies the entire process of managing your digital supply chain by providing a no-code integration platform that connects your ecosystem of tools—whether it’s DAM, PIM, eCommerce platforms, or CMS systems. With OneTeg, you don’t need a team of developers to build complex integrations; the platform allows you to connect systems with ease, using simple, intuitive tools.
By automating your workflows, OneTeg ensures that digital assets, product data, and content flow seamlessly between systems without manual intervention. Whether you’re integrating OpenText with Salsify or MediaValet with inRiver, OneTeg empowers you to connect these systems effortlessly. This leads to faster time-to-market, greater data consistency, and fewer errors across all channels.
In short, OneTeg makes digital supply chain automation easier, faster, and more accessible for businesses of any size. It’s the future of integration, enabling you to focus on innovation while letting the platform handle the complexities of managing your ecosystem. Contact us today to learn how OneTeg can help transform your digital supply chain!
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