Aprimo & Canto Integration: Sync Client Assets Fast

When a brand and its agency use different tools, sharing content can slow things down. Many brands Marketing teams rely on digital asset management tools to keep their content organized and accessible. Brands often use Aprimo to manage approved content. At the same time, their creative agencies may prefer a system like Canto. Each platform works well on its own, but problems arise when both parties need to work together.

Sharing files manually takes time. It can lead to version confusion, duplicated effort, and delays in creative production. Brands may approve a final asset in Aprimo, but the agency might never know unless someone sends it. As projects scale, this approach becomes invalid.

The Aprimo & Canto integration, powered by OneTeg, helps both sides work as one team. It moves approved assets directly from the brand’s Aprimo system into the agency’s Canto library. The content transfer happens automatically, along with the metadata. This setup ensures consistency and avoids errors.

What Is Aprimo?

Aprimo is a digital asset management system built for enterprise marketing. It helps teams store, tag, and control access to creative files. These can include product photos, videos, design files, and brand documents.

Aprimo also supports review workflows. Teams can submit content for feedback, approve final assets, and track changes. Once content meets all review steps, it is ready for publishing or sharing.

What Is Canto?

Canto is a cloud-based DAM system designed for teams that need speed and flexibility. It helps users organize assets using folders, tags, and smart search tools. Creative teams often use Canto to manage brand visuals and campaign content.

Agencies favor Canto because it’s simple to use and fast to deploy. It allows them to deliver content quickly without complex training or technical setup.

How the Aprimo & Canto Integration Works with OneTeg

OneTeg connects Aprimo and Canto to keep brand and agency systems in sync. The main goal is to help agencies use their own DAM environment, Canto, while still accessing the latest approved assets from their client’s system, Aprimo. As a result, creative teams can work faster without switching tools or requesting files manually.

Here’s how the process works:

• First, the brand uploads, manages, and approves content in Aprimo.
• Next, OneTeg detects when someone approves an asset and captures the associated metadata.
• Then, the system automatically transfers the approved files into the agency’s Canto system.
• Finally, the agency team can access the files directly in their own workspace, ready to use.

Importantly, this integration goes beyond basic file transfers. OneTeg also preserves the metadata linked to each asset. That includes tags, version numbers, usage rights, and other key details that help teams manage content correctly.

Because this data stays intact, the agency can organize and search in Canto using the same structure set by the brand in Aprimo. This keeps workflows clear, reduces back-and-forth, and ensures the agency always works with the correct version of the asset. In the end, every file arrives complete, approved, and ready to go.

The Result: Clear Handoff, Faster Work

When brands and agencies use different tools, they need a reliable way to share content. The Aprimo & Canto integration makes that possible. It removes manual steps, keeps content aligned, and speeds up delivery.

This process makes it easier to run campaigns and meet deadlines. Teams work better together when they use the same tools and content. Book a demo with us to see the integration in action through a live walkthrough.