The Canto & Inriver integration, powered by OneTeg, helps teams launch products more smoothly. It connects digital assets with product data. Marketing, ecommerce, and product teams often use separate tools to manage visuals, specifications, and go-to-market workflows. When those systems don’t speak to each other, teams spend more time fixing mistakes than building momentum with product launch cycles.
Syncing Canto’s digital asset management (DAM) platform with Inriver’s product information management (PIM) system creates a connected product content pipeline. It brings visuals, data, and approvals into one flow.
Canto is a cloud-based DAM platform. Creative and marketing teams use it to manage, organize, and share brand assets. It stores photos, graphics, video files, packaging visuals, and more. Canto makes it easy to tag and share content across departments and with external partners.
The platform supports version control, usage tracking, and approval workflows, making it ideal for fast-moving content operations. Teams rely on Canto to keep visuals consistent, searchable, and ready for reuse.
Inriver is a product information management system that helps companies centralize and manage product data. It stores essential details like titles, SKUs, specifications, descriptions, and channel-specific information. Inriver supports syndication across multiple digital and physical sales channels.
Product managers use Inriver to ensure that product information is accurate, complete, and tailored to each channel’s needs. It plays a key role in preparing content for the digital shelf and coordinating go-to-market efforts.
The Canto & Inriver integration connects product visuals with structured product data for smoother product launches. Here’s how the connection works:
This setup ensures product listings are accurate, visually complete, and ready for distribution. Marketing and commerce teams do not need to request assets or manually match files as everything stays launch-ready.
The Canto & Inriver integration helps teams launch products more efficiently by removing bottlenecks between content and data. Product, creative, and ecommerce teams often work at the same time. They have to depend on back-and-forth approvals or old folders without the presence of shared tools.
This integration provides a single source of truth for product content. Assets approved in Canto are automatically available for use in Inriver. Product data from Inriver supports faster filtering and asset matching inside Canto. The result is a more complete product record with less manual effort.
This also supports product launch automation, helping teams meet tight deadlines and deliver consistent content across touchpoints. With OneTeg managing the data sync, updates happen behind the scenes so teams can stay focused on execution.
Book a OneTeg demo to see how this integration can streamline your next product launch and bring order to your content workflows.
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