How to Get Started with Workflow Automation

In today’s fast-moving business landscape, streamlined processes and cross-team collaboration are critical. That’s where workflow automation and system integration step in. Together, they not only boost productivity and performance but also lay the foundation for scalable growth.

While workflow automation is known for streamlining repetitive processes, it delivers far more. From boosting team efficiency to ensuring consistency across operations, it plays a major role in driving better business outcomes.

Integration is equally essential. Without it, systems can't work in sync. This disconnect leads to performance issues that ripple across productivity, customer experience, scalability, and ultimately, revenue.

Unveiling the Value of Workflow Automation

At its heart, workflow automation improves organizational efficiency. By eliminating manual, repetitive tasks, it helps teams focus on what matters most: strategic, high-impact work. Enhanced Productivity: When automation takes care of routine tasks, teams can focus on creativity, strategy, and innovation. Whether it’s streamlining data entry or automating approval workflows, automation allows employees to spend their time on value-driving initiatives. Improved Performance:By standardizing best practices and reducing human error, workflow automation ensures reliability. Automated systems maintain consistency and accuracy, which helps raise overall performance. Additionally, real-time monitoring and reporting help fine-tune processes for even greater efficiency. Scalable Growth: As organizations grow, the need to scale without ballooning resource requirements becomes crucial. Workflow automation enables agility, allowing businesses to adapt to new markets, products, or channels. It also improves cross-functional collaboration, ensuring that growth aligns with operational efficiency.

Where IT and Marketing Teams Can Leverage Workflow Automation

IT Teams

• Infrastructure Management: Automating the management of infrastructure ensures systems run smoothly and can adjust quickly to demand changes.

• Code Deployment: By automating releases, teams minimize errors, speed up deployment cycles, and improve application stability.

• Security Compliance: Automation ensures consistent application of security protocols, reducing vulnerabilities and compliance risks.

Marketing Teams

• Campaign Execution: Automate the production and deployment of marketing campaigns via integrated martech solutions and workflow automation.

• Content Syndication: Automation supports omnichannel success by improving metadata, digital assets, and product information for syndication across multiple platforms.

• Lead Management: Automate lead scoring, routing, and nurturing to align marketing and sales efforts. This not only improves conversion rates but also enhances reporting and pipeline optimization.

Integration in the Tech Stack

Workflow automation is at its most powerful when paired with system integration. A tightly integrated tech stack enables IT teams to manage tools without relying on time-consuming, custom code. This is vital as businesses continue adding more tools to their ecosystem every month. How many tech solutions or applications do teams rely upon today? In a mid-market organization (with 501 - 2,500 employees), an average of 255 apps are used. For enterprise organizations, double the amount of apps are used according to an article in Chief MarTech. And, more are added every 30 days.

Ownership and spending of the solutions no longer rests solely on IT teams. In fact, according to the Zylo 2023 SaaS Management Report, the bulk of the spend (63%) and the number of subscriptions (45%) are paid for by business units. This means IT teams, business units, and individuals share responsibility for the budget and management of technology these days. Without workflow automation and integration across solutions, functionality, performance, and scalability of applications are at risk. What workflow applications and integrations are most commonly used? It depends on the business. However, organizations today rely heavily on content, data, and associated assets to market and sell products. Even organizations that don’t typically “sell products” like museums or educational institutions rely on digital assets for search and archival of important collections and collaboration across teams. Workflow automation should be part of any solution. Some of the most common are listed below.

Key Workflow Automation and Integration Use Cases

Let’s explore some of the most valuable ways organizations are using workflow automation today, especially when it comes to managing content, data, and digital assets.

Syndication to eCommerce Platforms and Marketplaces

It’s not just B2C companies that need this. Organizations across industries must syndicate product data and assets to platforms like Shopify or Salesforce Commerce Cloud. Automation with integration tools like Syndigo ensures product content stays consistent across channels. This reduces manual work and avoids formatting issues.

PIM and DAM Integration

Teams handling product information and digital assets benefit from seamless workflows. Integrated solutions like inriver, Salsify, Bynder, and Aprimo streamline content creation and distribution. Pre-built flow templates reduce setup time and help teams get value faster.

Even industries like education or museums — which may not sell products — rely heavily on digital assets for search, archiving, and collaboration. Integration ensures their tools work together without friction.

Embracing Simplicity with OneTeg

To scale automation and integration, you need a platform that simplifies the process. That’s where OneTeg comes in.

Unlike complex tools that require custom development, OneTeg is a no-code iPaaS solution built for both IT teams and business users. It removes the roadblocks of traditional integrations and enables rapid deployment of automated workflows across systems.

With OneTeg, you can easily connect platforms like PIM, DAM, CMS, eCommerce, and project management tools, all from a single, intuitive interface.

By eliminating the need for heavy coding and costly development resources, OneTeg helps you:

• Reduce time-to-value
• Boost team productivity
• Ensure consistent content and data exchange across systems
• Future-proof your tech stack

Ready to Unlock the Power of Workflow Automation?

OneTeg makes it simple to connect your tech stack, automate your workflows, and scale operations, all without writing a single line of code.

Schedule a demo of a PIM + DAM sample workflow template today and get started.