Phrase & Contentful Integration: Smarter Page Localization

Tools like Phrase & Contenful play a vital role in ecommerce localization by helping teams manage content structure and translation workflows. But as ecommerce evolves, supporting fast, correct, and consistent product pages across multiple markets becomes harder to scale. Without a link between these systems, teams often use manual workarounds. They copy and paste into spreadsheets, chase translations through email, and re-enter content piece by piece. 

The Phrase & Contentful integration bridges the gap between content creation and translation. It automates the movement of product page content between platforms, allowing teams to focus on quality and speed instead of logistics. Connecting these systems is important to transform localization into a repeatable, scalable process. 

What Is Phrase? 

Phrase is a modern translation management platform designed for teams that manage multilingual content at scale. This platform makes it easier to deliver consistent brand messaging in every language by bringing together automation, collaboration, and centralized control to streamline complex localization projects. 

What Is Contentful? 

Contenful is a composable content platform that powers ecommerce sites, landing pages, and digital product experiences. It helps content teams structure and publish modular content blocks across websites, mobile apps, and other digital channels, which is ideal for building dynamic, editable product pages. Contentful typically handles both the “above the fold” content (images, product bios, key selling points) and “below the fold” elements (technical specs, reviews, detailed descriptions). 

How Phrase & Contentful Integration Works with OneTeg 

OneTeg connects Phrase and Contentful to create a fully automated translation loop for ecommerce content. Here’s how it works: 

• Product page content is first authored and structured in Contentful, including text blocks, images, and modular sections. 

• OneTeg detects which content needs translation and automatically sends it to Phrase based on defined workflows and language settings. 

• Translators work in Phrase, and once translations are complete, they mark the jobs as completed. 

• OneTeg listens for those updates and retrieves the approved translations automatically. 

• The system writes the translated content back to the correct content models, locales, and positions in Contentful. 

This makes it easy to manage multilingual ecommerce pages at scale, with total control over structure, voice, and timing. 

The Result: Easier, Faster, More Accurate Product Page Localization 

With OneTeg powering the Phrase & Contentful integration, global content teams can publish fully localized product pages faster and more reliably. Writers and designers stay focused on content creation while localization teams ensure prompt delivery across languages. Marketers also launch international campaigns without the usual translation bottlenecks. 

Ecommerce success relies on speed and precision. With OneTeg, your product content flows from creation to translation to global launch automatically. Book a demo with us for a walkthrough!