Acquia DAM (Widen) - OpenText InfoArchive Integration and Automation

Common Integration Use Cases Between Acquia DAM and OpenText InfoArchive

Acquia DAM and OpenText InfoArchive complement each other well in enterprises that need both controlled brand asset distribution and compliant long-term retention. Acquia DAM manages active marketing and brand content, while OpenText InfoArchive preserves records, approvals, and legacy content for audit, legal, and regulatory needs. Together, they support a lifecycle approach where current assets stay easy to use and historical content remains searchable, retained, and governed.

1. Archive retired brand assets and campaign materials for compliance and reference

Data flow: Acquia DAM to OpenText InfoArchive

When a campaign ends or a brand refresh retires older logos, product images, videos, and templates, Acquia DAM can send the final approved versions and related metadata to OpenText InfoArchive for long-term retention. This preserves a defensible record of what was published, when it was approved, and which version was active at the time.

• Marketing teams keep Acquia DAM focused on current, approved assets only
• Compliance teams retain historical evidence for audits and disputes
• Legal teams can retrieve prior versions of assets used in regulated campaigns

2. Preserve approval workflows and asset lineage for audit readiness

Data flow: Acquia DAM to OpenText InfoArchive

Acquia DAM workflow records, including approvals, comments, timestamps, and version history, can be archived in OpenText InfoArchive as part of a formal records retention process. This is especially useful for regulated industries that must prove who approved an asset and when it was released.

• Stores approval evidence outside the active DAM environment
• Supports audit requests without disrupting marketing operations
• Reduces risk from incomplete or deleted workflow history

3. Decommission legacy digital asset repositories while retaining approved content

Data flow: Legacy DAM or content repository to OpenText InfoArchive, with selected approved assets referenced from Acquia DAM

During a DAM consolidation or legacy system retirement, historical assets and related records can be moved into OpenText InfoArchive to preserve access and retention compliance. Acquia DAM then becomes the active system for current brand content, while InfoArchive holds the long tail of inactive or obsolete materials.

• Reduces licensing and infrastructure costs for legacy repositories
• Maintains access to historical assets without keeping old systems online
• Supports phased migration with minimal disruption to marketing teams

4. Retain regulated product and packaging artwork for industry compliance

Data flow: Acquia DAM to OpenText InfoArchive

Organizations in pharmaceuticals, consumer goods, food and beverage, and manufacturing often need to retain packaging artwork, label copy, and product imagery for specific retention periods. Acquia DAM can manage the active artwork lifecycle, while OpenText InfoArchive stores final approved versions and associated records for regulatory review.

• Ensures packaging and label history is preserved after product changes
• Supports investigations, recalls, and market-specific compliance checks
• Provides a controlled archive of approved creative used in production

5. Archive external partner distribution records and shared asset packages

Data flow: Acquia DAM to OpenText InfoArchive

Acquia DAM portals are often used to share assets with agencies, distributors, retailers, and franchisees. Integration with OpenText InfoArchive can preserve the distributed asset package, access logs, and release records so the business can prove what was shared externally and under what terms.

• Useful for brand governance and partner accountability
• Creates a retained record of externally distributed materials
• Helps resolve disputes over outdated or unauthorized asset use

6. Support legal hold and eDiscovery for marketing content

Data flow: Acquia DAM to OpenText InfoArchive, with retrieval back to legal or compliance teams

When litigation or regulatory investigation requires preservation of specific campaign assets, OpenText InfoArchive can store the relevant files and metadata under retention or legal hold. Acquia DAM remains the source for active creative work, while InfoArchive provides immutable retention for the affected content set.

• Prevents accidental deletion of relevant assets
• Allows legal teams to isolate content without impacting marketing users
• Improves response time for discovery requests

7. Retain usage and publication history for high-value assets

Data flow: Acquia DAM to OpenText InfoArchive

Acquia DAM usage analytics can identify which assets were most frequently downloaded, shared, or published. That usage history, along with final asset versions and publication details, can be archived in OpenText InfoArchive to support business reporting, brand governance, and post-campaign analysis.

• Helps teams understand which creative performed and where it was used
• Provides a historical record for brand and campaign governance
• Supports retention of evidence tied to major launches or promotions

8. Enable controlled retrieval of archived assets for re-use or re-approval

Data flow: OpenText InfoArchive to Acquia DAM

When an archived asset needs to be reused for a new campaign, OpenText InfoArchive can supply the preserved original file and record set back into Acquia DAM for review, re-tagging, and re-approval. This avoids recreating content from scratch and ensures the asset re-enters the active workflow with proper governance.

• Speeds up reuse of proven creative materials
• Reduces production cost and duplicate asset creation
• Ensures archived content is revalidated before reuse

Together, Acquia DAM and OpenText InfoArchive create a practical content lifecycle model: Acquia DAM manages active brand operations, while OpenText InfoArchive secures the historical, regulated, and decommissioned content that the business still needs to retain.