Acquia DAM (Widen) - Scaleflex Integration and Automation

Common Integration Use Cases Between Acquia DAM and Scaleflex

1. Publish approved brand assets from Acquia DAM to Scaleflex for high-performance delivery

Data flow: Acquia DAM to Scaleflex

Marketing teams store approved product images, campaign banners, and videos in Acquia DAM, then automatically push selected assets to Scaleflex for optimization, transformation, and fast delivery across websites and apps. This ensures the DAM remains the source of truth while Scaleflex handles performance-focused distribution.

• Reduces manual re-uploading of assets into web platforms
• Improves page speed and media load times for customer-facing channels
• Ensures only approved, brand-compliant assets are published

2. Sync new or updated assets from Scaleflex back to Acquia DAM for governance and reuse

Data flow: Scaleflex to Acquia DAM

When media is transformed, resized, or optimized in Scaleflex, the final renditions or derivative files can be written back to Acquia DAM with updated metadata. This gives marketing and creative teams visibility into what is actually being delivered to digital channels and allows those renditions to be reused in future campaigns.

• Keeps a complete record of published variants
• Supports auditability and asset governance
• Prevents duplicate creation of optimized versions

3. Automate image and video optimization for eCommerce product catalogs

Data flow: Acquia DAM to Scaleflex

Product imagery, lifestyle photos, and short-form videos approved in Acquia DAM can be sent to Scaleflex for automatic compression, format conversion, and responsive delivery to eCommerce storefronts. This is especially valuable for retailers managing large catalogs across multiple regions and devices.

• Improves conversion by delivering faster-loading product pages
• Supports multiple image sizes and formats without manual production work
• Helps merchandising teams launch products faster across channels

4. Deliver localized and channel-specific renditions for global marketing teams

Data flow: Bi-directional

Acquia DAM can store master assets and localized source files, while Scaleflex generates channel-specific renditions such as hero banners, mobile crops, social formats, and region-specific image sizes. Marketing teams can manage the master asset centrally and let Scaleflex produce the right output for each market and device.

• Speeds up localization and multi-channel publishing
• Reduces dependence on design teams for repetitive resizing tasks
• Ensures consistent brand presentation across regions

5. Support campaign launch workflows with automated asset handoff

Data flow: Acquia DAM to Scaleflex

Once a campaign asset is approved in Acquia DAM, it can automatically trigger a handoff to Scaleflex for web-ready transformation and deployment. This is useful for launch teams that need to move quickly from creative approval to live publication across landing pages, microsites, and digital ads.

• Shortens campaign deployment cycles
• Removes manual steps between creative approval and publishing
• Improves coordination between marketing, web, and eCommerce teams

6. Maintain brand control while enabling self-service media delivery for distributed teams

Data flow: Acquia DAM to Scaleflex

Regional marketers, agencies, and retail partners can access approved assets from Acquia DAM, while Scaleflex ensures those assets are delivered in the correct format and performance profile for each channel. This allows decentralized teams to self-serve content without bypassing central brand governance.

• Reduces dependency on central marketing operations
• Limits the risk of outdated or unapproved media being used
• Improves partner and field-team productivity

7. Use asset usage analytics to optimize content selection and delivery

Data flow: Bi-directional

Acquia DAM usage analytics can identify which assets are most frequently used, while Scaleflex delivery metrics can show which renditions perform best in terms of load speed and engagement. Together, these insights help teams choose the right master assets and delivery formats for future campaigns and digital experiences.

• Improves content decision-making based on actual usage and performance
• Helps identify underperforming media formats
• Supports continuous improvement in digital experience operations

8. Streamline CMS and eCommerce publishing with a single asset source and optimized delivery layer

Data flow: Acquia DAM to Scaleflex

Acquia DAM serves as the central repository for approved media, while Scaleflex acts as the delivery and transformation layer for CMS and eCommerce platforms connected through OneTeg. This architecture simplifies publishing by separating content governance from performance optimization.

• Creates a clean separation between asset management and media delivery
• Reduces duplicate storage across web platforms
• Improves scalability for organizations managing large content libraries