Acquia DAM (Widen) - Ziflow Integration and Automation

Common Integration Use Cases Between Acquia DAM and Ziflow

1. Send approved brand assets from Acquia DAM into Ziflow for creative review

Data flow: Acquia DAM ? Ziflow

Marketing teams can automatically push newly approved logos, product images, campaign visuals, and document templates from Acquia DAM into Ziflow when a proofing cycle begins. This ensures reviewers always work from the latest approved source file rather than outdated local copies.

• Reduces version confusion during creative review
• Speeds up proof creation for campaigns and product launches
• Maintains brand control by using only DAM-approved assets

2. Return approved proofs from Ziflow to Acquia DAM as final assets

Data flow: Ziflow ? Acquia DAM

Once a creative proof is approved in Ziflow, the final file, approval status, and review comments can be sent back to Acquia DAM for long-term storage and distribution. This creates a clean handoff from review to asset management.

• Creates a single source of truth for final approved content
• Preserves approval history for audit and compliance needs
• Makes final assets immediately available for downstream channels

3. Trigger Ziflow review workflows when new campaign assets are uploaded to Acquia DAM

Data flow: Acquia DAM ? Ziflow

When a designer or marketer uploads a new campaign asset into Acquia DAM, an automated workflow can create a Ziflow proof and assign reviewers based on asset type, region, or brand. This is especially useful for multi-step approvals involving legal, brand, and regional marketing teams.

• Eliminates manual proof setup
• Routes content to the right reviewers automatically
• Shortens time from asset creation to approval

4. Sync approval status from Ziflow back to Acquia DAM metadata

Data flow: Ziflow ? Acquia DAM

Approval outcomes from Ziflow can update asset metadata in Acquia DAM, such as status, approver name, approval date, and version number. This gives DAM users immediate visibility into which assets are approved, in review, or rejected.

• Improves asset governance and searchability
• Helps teams avoid using unapproved materials
• Supports reporting on content readiness across campaigns

5. Manage version control for revised creative files across both platforms

Data flow: Bi-directional

When reviewers request changes in Ziflow, revised files can be uploaded back into the same proof cycle and linked to the original asset record in Acquia DAM. This keeps version history aligned across review and storage systems, reducing the risk of duplicate or orphaned files.

• Maintains a clear audit trail of revisions
• Prevents teams from working on outdated versions
• Improves collaboration between creative, marketing, and compliance teams

6. Automate regional or channel-specific approvals for localized assets

Data flow: Acquia DAM ? Ziflow ? Acquia DAM

Organizations with distributed marketing teams can use Acquia DAM to store master assets and send localized variants into Ziflow for regional review. After approval, the localized version is returned to Acquia DAM with region, language, and channel metadata for controlled distribution.

• Supports global brand consistency with local market flexibility
• Reduces manual coordination across country teams
• Improves speed for multilingual and multi-market campaigns

7. Link proofing activity to asset usage and campaign readiness reporting

Data flow: Ziflow ? Acquia DAM

Approval data from Ziflow can enrich Acquia DAM reporting by showing which assets have completed review, how long approvals took, and where bottlenecks occurred. Marketing operations teams can use this information to identify slow approval steps and improve campaign launch planning.

• Provides visibility into creative cycle times
• Helps identify review bottlenecks by team or asset type
• Improves planning for time-sensitive launches

8. Centralize external agency review while keeping final assets governed in Acquia DAM

Data flow: Acquia DAM ? Ziflow ? Acquia DAM

Agencies can review campaign materials in Ziflow without direct access to the full DAM repository. Approved files are then stored in Acquia DAM for controlled sharing with sales teams, distributors, and retail partners through portals or downstream integrations.

• Limits external access to only the assets under review
• Protects brand governance and file security
• Streamlines agency collaboration without compromising control