Adobe Campaign - OpenText Product Traceability Integration and Automation

Common Integration Use Cases Between Adobe Campaign and OpenText Product Traceability

1. Recall and Safety Notice Targeting Based on Product Traceability Events

Data flow: OpenText Product Traceability - Adobe Campaign

When OpenText Product Traceability identifies a lot, batch, or serial number affected by a quality issue, recall, or regulatory event, the affected customer list can be passed to Adobe Campaign for immediate outreach. Marketing or customer operations teams can trigger segmented email, SMS, or direct mail campaigns to notify only impacted customers, distributors, or partners.

• Reduces recall response time
• Improves customer safety and compliance
• Prevents unnecessary communication to unaffected customers

2. Product Registration and Warranty Communication Automation

Data flow: Adobe Campaign - OpenText Product Traceability

Adobe Campaign can capture product registration responses, warranty sign-ups, or post-purchase engagement data and send it to OpenText Product Traceability to enrich the product history record. This helps create a more complete traceability profile tied to the end customer, purchase date, and channel.

• Improves product genealogy and ownership records
• Supports warranty validation and service workflows
• Creates a stronger link between customer engagement and product lifecycle data

3. Distributor and Channel Partner Notification for Traceability Exceptions

Data flow: OpenText Product Traceability - Adobe Campaign

When traceability data shows missing scan events, shipment discrepancies, or chain-of-custody exceptions, OpenText Product Traceability can send exception records to Adobe Campaign. Campaign teams can then automate notifications to distributors, logistics partners, or field teams requesting corrective action or confirmation.

• Speeds up exception resolution
• Improves supply chain accountability
• Standardizes partner communication for operational issues

4. Customer Segmentation Using Traceability Attributes

Data flow: OpenText Product Traceability - Adobe Campaign

Traceability attributes such as product batch, manufacturing site, expiration date, region, or compliance status can be synchronized into Adobe Campaign to build precise audience segments. This enables targeted campaigns for product usage reminders, replacement notices, maintenance alerts, or region-specific regulatory communications.

• Enables highly relevant customer messaging
• Supports compliance-driven communication
• Reduces campaign waste and improves response rates

5. Customer Complaint and Incident Follow-Up Workflow

Data flow: Adobe Campaign - OpenText Product Traceability

When customers respond to a campaign with a complaint, adverse event, or product issue, Adobe Campaign can pass the case details to OpenText Product Traceability. Operations or quality teams can then trace the affected product back to its batch, supplier, and distribution path to support investigation and root cause analysis.

• Connects customer feedback to product history
• Accelerates quality investigations
• Improves regulatory response readiness

6. Expiry and Replacement Notification Campaigns

Data flow: OpenText Product Traceability - Adobe Campaign

OpenText Product Traceability can identify products approaching expiration, end of shelf life, or scheduled replacement dates and send those records to Adobe Campaign. Campaign workflows can then automatically notify customers, clinics, retailers, or maintenance teams with renewal, replacement, or disposal instructions.

• Reduces product waste and service disruption
• Improves customer compliance with usage timelines
• Creates timely, automated lifecycle communications

7. Closed-Loop Regulatory Communication Tracking

Data flow: Bi-directional

Adobe Campaign can send regulatory notices, recall alerts, or product advisories, while OpenText Product Traceability can return confirmation data such as affected product identifiers, distribution status, and response completion. This creates a closed-loop process for proving who was notified, what product was impacted, and whether the communication reached the right audience.

• Strengthens auditability and compliance reporting
• Provides evidence of notification execution
• Supports faster regulatory and legal review