Adobe Experience Manager Assets - Getty Images Integration and Automation

Common Integration Use Cases Between Adobe Experience Manager Assets and Getty Images

1. Centralized licensing and ingestion of Getty content into AEM Assets

Data flow: Getty Images ? Adobe Experience Manager Assets

Marketing and creative teams can search Getty Images directly from their approved workflow, license selected images or videos, and automatically ingest the licensed files, metadata, and usage rights into AEM Assets. This creates a single governed repository for both original brand assets and third-party licensed content.

• Reduces manual download, upload, and metadata entry
• Preserves license terms, expiration dates, and usage restrictions alongside the asset
• Improves compliance by ensuring only approved licensed content is stored and distributed

2. Rights-aware asset governance and expiration management

Data flow: Getty Images ? Adobe Experience Manager Assets

When Getty assets are imported into AEM Assets, license details can be synchronized so the DAM can automatically flag assets nearing expiration, restrict use after license end dates, and notify stakeholders before renewal is required. This is especially useful for global campaigns that reuse imagery across multiple channels over long periods.

• Prevents accidental use of expired or out-of-scope licensed content
• Supports audit readiness for legal and procurement teams
• Helps campaign managers plan renewals or asset replacements in advance

3. Creative workflow access to Getty content from within AEM Assets

Data flow: Adobe Experience Manager Assets ? Getty Images

Creative teams working in AEM Assets can be routed to Getty Images search and licensing when a required visual is not available in the brand library. This allows designers, content producers, and marketers to source premium stock content without leaving the enterprise content workflow.

• Speeds up creative production when original photography is unavailable
• Reduces shadow IT and unapproved stock image purchases
• Keeps sourcing decisions visible to brand, legal, and procurement teams

4. Enrichment of AEM asset metadata with Getty search and editorial descriptors

Data flow: Getty Images ? Adobe Experience Manager Assets

Getty?s rich metadata, such as subject, location, contributor, editorial context, and rights information, can be mapped into AEM Assets fields to improve searchability and governance. This is valuable for organizations managing large libraries of mixed brand and licensed content.

• Improves findability for marketers and content editors
• Supports more accurate filtering by campaign, region, usage type, or rights status
• Enables better content reuse across teams and markets

5. Automated approval workflow for licensed third-party assets

Data flow: Getty Images ? Adobe Experience Manager Assets

Once a Getty asset is licensed, AEM Assets can trigger an approval workflow that routes the asset to brand, legal, or regional reviewers before publication. This is useful for regulated industries or multinational organizations that need local review of imagery before use in campaigns or corporate communications.

• Creates a controlled review path for external content
• Ensures regional or legal restrictions are checked before deployment
• Shortens approval cycles by standardizing review steps

6. Unified asset delivery for campaigns and digital experiences

Data flow: Adobe Experience Manager Assets ? Getty Images

After Getty assets are licensed and stored in AEM Assets, they can be delivered through AEM Sites, mobile experiences, email campaigns, and other downstream channels using the same dynamic delivery and rendition management as native assets. This ensures consistent formatting and brand-safe usage across touchpoints.

• Eliminates duplicate asset handling across channels
• Supports automatic renditions for web, social, and mobile formats
• Improves campaign speed by using one governed delivery source

7. Usage analytics and content performance feedback loop

Data flow: Adobe Experience Manager Assets ? Getty Images

Usage data from AEM Assets, such as which Getty-sourced images are most frequently used, in which campaigns, and across which regions, can be fed back to content and procurement teams. This helps organizations make better licensing decisions and identify the types of stock content that deliver the strongest business results.

• Supports smarter renewal and purchasing decisions
• Helps identify high-performing visual styles and themes
• Improves budget allocation for future content sourcing

8. Brand library expansion for distributed teams and agencies

Data flow: Bi-directional

Enterprise marketing teams and external agencies can use AEM Assets as the controlled brand repository while accessing Getty Images for supplemental content during campaign development. Approved Getty assets can then be returned to AEM Assets for reuse, version control, and governance. This creates a shared operating model for distributed creative teams.

• Supports faster collaboration between internal teams and agencies
• Maintains a single source of truth for approved assets
• Reduces rework by making licensed content available for future reuse