Adobe Experience Manager Assets - LionBridge Integration and Automation

Common Integration Use Cases Between Adobe Experience Manager Assets and Lionbridge

1. Automated translation of approved marketing assets and metadata

Direction: Adobe Experience Manager Assets ? Lionbridge ? Adobe Experience Manager Assets

When a creative asset is approved in Adobe Experience Manager Assets, the file and its associated metadata can be sent to Lionbridge for translation and localization. This is especially useful for campaign banners, product imagery with embedded text, brochures, and regional marketing collateral. Once translated, localized versions and translated metadata are returned to AEM Assets and stored alongside the source asset.

Business value: Reduces manual handoffs between marketing and localization teams, shortens campaign launch timelines, and ensures localized assets remain tied to the original approved source.

2. Localization workflow for multilingual campaign launches

Direction: Adobe Experience Manager Assets ? Lionbridge

Global marketing teams can trigger localization workflows directly from AEM Assets when preparing assets for regional campaigns. Lionbridge receives the source files, translation instructions, target languages, and market-specific requirements. This supports coordinated rollout of assets for multiple countries without duplicating effort across teams.

Business value: Improves speed to market for international campaigns and gives regional teams access to localized content in a controlled, repeatable process.

3. Translation of asset metadata for multilingual search and discovery

Direction: Adobe Experience Manager Assets ? Lionbridge ? Adobe Experience Manager Assets

AEM Assets can send asset titles, descriptions, tags, and usage notes to Lionbridge for translation. The translated metadata is then returned and applied to the same asset records, making assets searchable in local languages across global teams and markets.

Business value: Improves asset findability for regional marketers, agencies, and distributors, while reducing duplicate asset creation caused by language barriers.

4. Localization of product and campaign documents for regional compliance

Direction: Adobe Experience Manager Assets ? Lionbridge ? Adobe Experience Manager Assets

Organizations often store product sheets, legal disclaimers, packaging artwork, and campaign documents in AEM Assets. These files can be routed to Lionbridge for translation into required market languages, including region-specific legal or regulatory variants. The localized versions are then returned to AEM Assets with version control and approval status preserved.

Business value: Helps ensure compliance with local market requirements and reduces the risk of using outdated or untranslated regulated content.

5. Multilingual content reuse for web and digital experience delivery

Direction: Adobe Experience Manager Assets ? Lionbridge ? Adobe Experience Manager Assets

Assets intended for Adobe Experience Manager Sites or other digital channels can be translated before publication. For example, localized hero images, infographics, PDFs, and videos can be prepared in Lionbridge and then stored in AEM Assets for reuse across websites, mobile apps, and email campaigns.

Business value: Enables consistent brand delivery across channels while reducing the need for separate localization efforts for each digital touchpoint.

6. Translation of video captions, subtitles, and supporting files

Direction: Adobe Experience Manager Assets ? Lionbridge ? Adobe Experience Manager Assets

Video assets managed in AEM Assets can be sent to Lionbridge for subtitle translation, caption localization, and supporting transcript translation. The localized language files can then be reattached to the original video asset for distribution in different markets.

Business value: Expands the reach of video content globally and supports accessibility and regional engagement requirements without creating separate media management processes.

7. Bidirectional status updates for localization project tracking

Direction: Bi-directional

AEM Assets can send localization jobs to Lionbridge and receive status updates such as submitted, in progress, reviewed, and completed. This allows marketing operations, content managers, and regional teams to monitor translation progress directly from the asset workflow and plan launch schedules with better visibility.

Business value: Improves operational transparency, reduces follow-up emails and manual tracking, and helps teams manage deadlines more accurately.

8. Regional asset versioning and reuse after localization

Direction: Lionbridge ? Adobe Experience Manager Assets

After localization is completed, Lionbridge can return translated variants and language-specific versions to AEM Assets with clear naming conventions, locale tags, and version references. This supports reuse of approved localized assets in future campaigns and prevents teams from recreating content that already exists.

Business value: Builds a reusable multilingual asset library, lowers localization costs over time, and strengthens governance over global content operations.