Adobe Experience Manager Assets - OpenText Active Community - Trading Grid Integration and Automation

Common Integration Use Cases Between Adobe Experience Manager Assets and OpenText Active Community - Trading Grid

1. Share approved marketing and product assets with trading partners

Data flow: Adobe Experience Manager Assets ? OpenText Active Community - Trading Grid

Marketing teams can publish brand-approved images, product brochures, spec sheets, and campaign files from Adobe Experience Manager Assets into partner communities in Trading Grid. Trading partners then access only the latest approved versions for use in distributor portals, reseller campaigns, and co-branded promotions.

Business value: Reduces version confusion, speeds partner enablement, and ensures external parties use compliant, on-brand content.

2. Collect partner-specific content requests and route them into asset production workflows

Data flow: OpenText Active Community - Trading Grid ? Adobe Experience Manager Assets

Trading partners can submit requests for localized images, updated product documents, or region-specific campaign materials through the community portal. Those requests can be routed into Adobe Experience Manager Assets workflows for review, production, approval, and publishing.

Business value: Creates a structured intake process for partner requests, improves turnaround time, and gives marketing teams better visibility into demand by region or channel.

3. Distribute compliance-approved documents for regulated partner transactions

Data flow: Adobe Experience Manager Assets ? OpenText Active Community - Trading Grid

Organizations in regulated industries can store approved certificates, safety data sheets, warranty documents, and product compliance files in Adobe Experience Manager Assets, then distribute them to suppliers, distributors, and logistics partners through Trading Grid. Access can be controlled by partner group, geography, or transaction type.

Business value: Improves audit readiness, reduces manual document sharing, and helps ensure partners always receive the correct compliance materials.

4. Manage co-branded campaign collaboration with external partners

Data flow: Bi-directional

Brand teams can publish campaign kits, templates, and approved creative assets from Adobe Experience Manager Assets to Trading Grid for partner use. Partners can then upload localized adaptations, translated collateral, or market-specific versions back into the community for review and approval before final publication.

Business value: Supports faster co-marketing execution while maintaining brand governance and approval control across multiple partner organizations.

5. Centralize product launch content for channel partner rollout

Data flow: Adobe Experience Manager Assets ? OpenText Active Community - Trading Grid

When a new product launches, Adobe Experience Manager Assets can serve as the master repository for launch assets such as sell sheets, product images, demo videos, and FAQ documents. These can be pushed to Trading Grid so distributors, resellers, and service partners receive launch-ready content at the same time.

Business value: Accelerates channel readiness, reduces launch delays, and ensures consistent messaging across the partner ecosystem.

6. Enable partner issue resolution with supporting visual and document evidence

Data flow: OpenText Active Community - Trading Grid ? Adobe Experience Manager Assets

Partners can raise issues related to damaged goods, packaging defects, or incorrect promotional materials in Trading Grid and attach photos, videos, or documents. Relevant evidence can be stored or linked in Adobe Experience Manager Assets for long-term reference, analysis, and reuse in future quality or training materials.

Business value: Improves issue resolution speed, strengthens traceability, and creates a reusable repository of partner-submitted evidence.

7. Maintain a single source of truth for partner-facing content versions

Data flow: Adobe Experience Manager Assets ? OpenText Active Community - Trading Grid

Adobe Experience Manager Assets can act as the authoritative source for approved content, while Trading Grid reflects the current partner-facing version and usage status. If an asset is updated, deprecated, or withdrawn in AEM Assets, the change can be synchronized to Trading Grid to prevent partners from using outdated materials.

Business value: Reduces compliance risk, prevents stale content from circulating, and improves governance over external content distribution.

8. Track asset usage and partner engagement for content optimization

Data flow: OpenText Active Community - Trading Grid ? Adobe Experience Manager Assets

Usage data from Trading Grid, such as which assets partners download, comment on, or request most often, can be fed back into Adobe Experience Manager Assets analytics and reporting. Marketing and channel teams can use this insight to identify high-performing content, gaps in partner enablement, and opportunities for content refresh.

Business value: Helps teams prioritize content investment, improve partner adoption, and align asset production with actual business demand.