Adobe Experience Manager Assets - OpenText Content Storage Service Integration and Automation

Common Integration Use Cases Between Adobe Experience Manager Assets and OpenText Content Storage Service

1. Long-term archival of approved creative assets

Data flow: Adobe Experience Manager Assets ? OpenText Content Storage Service

When campaigns are completed and assets are no longer actively edited, approved final versions can be automatically moved from Adobe Experience Manager Assets into OpenText Content Storage Service for low-cost, durable archival. This helps marketing and creative teams keep AEM Assets focused on active production content while OpenText provides secure, compliant retention for finished images, videos, documents, and source files.

• Reduces storage pressure in the DAM
• Supports retention and compliance policies
• Preserves final approved versions for audit or reuse

2. Centralized storage for original source files and large media masters

Data flow: Adobe Experience Manager Assets ? OpenText Content Storage Service

High-resolution masters, raw video, layered design files, and other large source assets can be stored in OpenText Content Storage Service while AEM Assets manages the renditions, metadata, and business-facing versions. Creative teams can continue to work in AEM Assets without overloading the DAM with very large files that are rarely accessed but must remain available.

• Optimizes storage costs for large unstructured content
• Improves DAM performance for day-to-day users
• Maintains secure access to original production files

3. Cloud migration of legacy asset repositories into a modern DAM workflow

Data flow: Legacy content repositories ? OpenText Content Storage Service ? Adobe Experience Manager Assets

Organizations modernizing older file shares or legacy content systems can first consolidate content into OpenText Content Storage Service as a cloud storage layer, then selectively ingest business-relevant assets into Adobe Experience Manager Assets for tagging, workflow, and distribution. This staged approach reduces migration risk and allows teams to prioritize high-value content first.

• Supports phased migration from legacy storage
• Separates archive content from active marketing content
• Enables controlled onboarding of assets into AEM Assets

4. Compliance-based retention for regulated industries

Data flow: Adobe Experience Manager Assets ? OpenText Content Storage Service

For regulated organizations in healthcare, financial services, or public sector environments, AEM Assets can manage the active lifecycle of approved content while OpenText Content Storage Service retains immutable or policy-controlled copies for required retention periods. Metadata from AEM Assets, such as approval status, expiration date, and usage rights, can be synchronized to support governance and legal hold processes.

• Improves retention policy enforcement
• Supports audit readiness and legal discovery
• Reduces risk of unauthorized deletion or loss

5. Brand asset distribution with secure external storage backing

Data flow: Adobe Experience Manager Assets ? OpenText Content Storage Service

Marketing teams can publish approved assets from AEM Assets while the underlying binary files are stored in OpenText Content Storage Service. This is useful for distributed teams and external agencies that need reliable access to large files without direct access to the full DAM environment. AEM Assets remains the system of record for metadata, approvals, and renditions, while OpenText provides scalable storage for the file payloads.

• Supports secure sharing across internal and external teams
• Improves scalability for high-volume content delivery
• Separates content governance from physical storage

6. Disaster recovery and content resilience for critical digital assets

Data flow: Adobe Experience Manager Assets ? OpenText Content Storage Service

Enterprises can replicate or back up critical asset files from AEM Assets into OpenText Content Storage Service to improve resilience and recovery options. In the event of a DAM outage, corruption, or accidental deletion, the organization can restore approved content from the storage service and rehydrate it back into AEM Assets with associated metadata and version history where applicable.

• Strengthens business continuity for marketing operations
• Reduces risk of asset loss
• Supports recovery of mission-critical content libraries

7. Lifecycle-based asset tiering for active and inactive content

Data flow: Adobe Experience Manager Assets ? OpenText Content Storage Service

Assets can be automatically tiered based on usage patterns, campaign status, or expiration rules. Frequently used content stays in Adobe Experience Manager Assets for fast access and collaboration, while infrequently accessed or expired assets are moved to OpenText Content Storage Service. This creates a practical lifecycle model that balances performance, cost, and governance.

• Automates content lifecycle management
• Improves cost efficiency for long-tail content
• Keeps active libraries lean and easier to manage

8. Metadata-driven retrieval of archived content for repurposing

Data flow: OpenText Content Storage Service ? Adobe Experience Manager Assets

When teams need to repurpose older campaign materials, archived files stored in OpenText Content Storage Service can be retrieved back into Adobe Experience Manager Assets using metadata such as campaign name, product line, region, or rights expiration. This allows marketers and designers to quickly find and reuse approved content without rebuilding assets from scratch.

• Speeds up content reuse and reuse approval cycles
• Reduces duplicate creative production
• Improves searchability of archived materials through metadata alignment