Adobe Experience Manager Assets - OpenText Lens - Data Visibility Integration and Automation

Common Integration Use Cases Between Adobe Experience Manager Assets and OpenText Lens - Data Visibility

1. Identify and remove obsolete creative assets before migration or replatforming

Data flow: Adobe Experience Manager Assets to OpenText Lens - Data Visibility

Before a DAM migration, consolidation, or archive project, OpenText Lens can scan AEM Assets repositories to identify outdated campaign images, expired videos, duplicate files, and unused creative versions. This helps content operations teams reduce migration scope, lower storage costs, and avoid moving unnecessary assets into a new environment.

• Find assets with no recent usage or business owner
• Flag duplicate or near-duplicate files across folders and projects
• Support migration planning by separating active content from archival content

2. Detect sensitive or restricted content stored in the DAM

Data flow: Adobe Experience Manager Assets to OpenText Lens - Data Visibility

OpenText Lens can analyze AEM Assets to locate content that may contain sensitive information, such as internal-only documents, legal drafts, employee images, regulated product materials, or assets with embedded confidential metadata. This gives governance and compliance teams better visibility into content risk inside the DAM.

• Identify assets that should not be broadly shared or published
• Support policy enforcement for regulated industries
• Reduce the risk of accidental exposure through downstream channels

3. Improve asset governance by finding redundant versions and unmanaged copies

Data flow: Adobe Experience Manager Assets to OpenText Lens - Data Visibility

Marketing and creative teams often store multiple versions of the same asset across projects, brands, and regions. OpenText Lens can help locate redundant copies and unmanaged variants in AEM Assets so content owners can rationalize the library, enforce version control discipline, and reduce confusion over which file is approved for use.

• Identify duplicate creative files across brand folders and campaign workspaces
• Highlight assets that are no longer linked to active campaigns
• Support cleanup of legacy content after rebrands or product launches

4. Build a defensible retention and archival process for expired campaign content

Data flow: Adobe Experience Manager Assets to OpenText Lens - Data Visibility

OpenText Lens can help classify AEM Assets content by age, usage, and sensitivity so teams can determine what should be retained, archived, or deleted. This is especially useful for campaign assets, event materials, and seasonal promotions that have a limited business lifespan but may still carry legal or compliance obligations.

• Separate active marketing assets from expired content
• Support retention decisions based on content type and business value
• Reduce storage and simplify asset search results for users

5. Support data cleanup before integrating AEM Assets with other enterprise systems

Data flow: Adobe Experience Manager Assets to OpenText Lens - Data Visibility

When AEM Assets is connected to product information management, e-commerce, or content delivery platforms, poor asset hygiene can create downstream issues. OpenText Lens can scan the DAM before integration to identify problematic content such as incomplete metadata, duplicate files, or restricted assets that should not be syndicated to other systems.

• Improve the quality of assets sent to commerce or web platforms
• Reduce broken links, incorrect usage, and publishing errors
• Help integration teams define clean source data for downstream systems

6. Prioritize remediation of high-risk content based on business impact

Data flow: Adobe Experience Manager Assets to OpenText Lens - Data Visibility

OpenText Lens can analyze the AEM Assets repository and surface the most business-critical risks first, such as high-visibility brand assets with missing ownership, sensitive files in public-facing folders, or large volumes of obsolete content in active workspaces. This allows governance, legal, and marketing operations teams to focus remediation efforts where they matter most.

• Rank content issues by sensitivity, usage, and exposure risk
• Assign cleanup tasks to the right content owners
• Track remediation progress across departments

7. Create a cross-functional content governance workflow

Data flow: Bi-directional

AEM Assets can remain the system of record for approved creative content, while OpenText Lens provides visibility and risk analysis for governance teams. Findings from OpenText Lens can be fed back to AEM Assets workflows to trigger review, quarantine, metadata correction, or archival actions. This creates a practical operating model between marketing, legal, compliance, and IT.

• OpenText Lens identifies risky or obsolete assets
• AEM Assets workflow routes items to content owners for review
• Approved actions update asset status, metadata, or lifecycle state

8. Validate repository readiness for audits, mergers, or divestitures

Data flow: Adobe Experience Manager Assets to OpenText Lens - Data Visibility

During audits, acquisitions, or divestitures, organizations need fast visibility into what creative and brand content exists in AEM Assets and whether it can be shared, retained, or separated. OpenText Lens can inventory the repository, identify sensitive or business-unit-specific content, and help teams prepare clean extracts or defensible exclusions.

• Support legal and compliance review of asset repositories
• Identify content tied to specific brands, regions, or business units
• Accelerate separation planning during corporate transactions