Adobe Experience Manager Assets - OpenText Workflow Service Integration and Automation

Common Integration Use Cases Between Adobe Experience Manager Assets and OpenText Workflow Service

1. Brand Asset Approval and Publishing Workflow

Flow: Adobe Experience Manager Assets to OpenText Workflow Service and back to Adobe Experience Manager Assets

When marketing or creative teams upload new images, videos, or campaign files into Adobe Experience Manager Assets, OpenText Workflow Service can route them through a structured approval process involving brand, legal, product, and regional stakeholders. Once approvals are completed, the workflow updates the asset status in Adobe Experience Manager Assets to approved, rejected, or needs revision.

Business value: Reduces manual follow-up, enforces governance, and ensures only approved assets are published across channels.

• Automates review routing based on asset type, region, or campaign
• Captures approval history for audit and compliance
• Prevents premature use of unapproved creative content

2. Rights and Usage Exception Management

Flow: Adobe Experience Manager Assets to OpenText Workflow Service

Adobe Experience Manager Assets can flag assets with expiring licenses, restricted usage rights, or missing metadata. Those exceptions can trigger OpenText Workflow Service to create a case for legal or content operations teams to review usage terms, request renewals, or retire the asset from active campaigns.

Business value: Lowers legal and compliance risk while improving control over licensed content.

• Triggers workflows when rights are near expiration
• Routes exceptions to legal, procurement, or content governance teams
• Supports documented decisions for reuse, renewal, or removal

3. Campaign Asset Request and Fulfillment

Flow: OpenText Workflow Service to Adobe Experience Manager Assets

Business users, regional marketers, or sales teams can submit asset requests through OpenText Workflow Service for new banners, localized images, product sheets, or event materials. Once the request is approved, the workflow can notify creative teams to create the asset and then store the final approved version in Adobe Experience Manager Assets for reuse.

Business value: Standardizes intake, improves turnaround time, and creates a single source of truth for approved campaign assets.

• Captures request details, deadlines, and channel requirements
• Tracks request status from intake to delivery
• Ensures completed assets are centrally managed and searchable

4. Localization and Regional Adaptation Workflow

Flow: Adobe Experience Manager Assets to OpenText Workflow Service and back to Adobe Experience Manager Assets

When a master asset is ready for localization, Adobe Experience Manager Assets can send it to OpenText Workflow Service for translation, regional review, and market-specific approval. The workflow coordinates input from local marketing teams, translators, and compliance reviewers before returning the localized asset to Adobe Experience Manager Assets with the correct metadata and version control.

Business value: Speeds global content rollout while maintaining local compliance and brand consistency.

• Supports multi-step review across countries or business units
• Tracks localized variants and approval status
• Reduces duplication and version confusion across markets

5. Asset Metadata Enrichment and Governance Review

Flow: Adobe Experience Manager Assets to OpenText Workflow Service

Adobe Experience Manager Assets can identify assets with incomplete metadata, missing taxonomy tags, or inconsistent naming conventions. OpenText Workflow Service can then assign tasks to content librarians or business owners to enrich metadata, validate classifications, and confirm ownership before the asset is made available for broader use.

Business value: Improves searchability, reuse, and content governance across the enterprise.

• Creates review tasks for incomplete or low-quality asset records
• Improves downstream discoverability in portals and campaigns
• Supports governance standards for enterprise content operations

6. Asset Exception Handling for Compliance and Brand Policy

Flow: Adobe Experience Manager Assets to OpenText Workflow Service

If an asset is flagged by policy rules, AI tagging, or manual review as potentially non-compliant, Adobe Experience Manager Assets can initiate an OpenText workflow for investigation. Compliance, brand, or risk teams can review the issue, document findings, and decide whether the asset should be corrected, quarantined, or removed from circulation.

Business value: Provides a controlled process for handling policy violations and reduces reputational risk.

• Supports escalation paths for sensitive or restricted content
• Maintains an audit trail of decisions and remediation actions
• Helps enforce enterprise brand and regulatory standards

7. Content Operations Reporting and Workflow Visibility

Flow: Bi-directional between Adobe Experience Manager Assets and OpenText Workflow Service

Adobe Experience Manager Assets can provide asset lifecycle data such as upload date, approval status, usage frequency, and expiration details, while OpenText Workflow Service provides process status, bottlenecks, and task completion data. Together, they give content operations teams a complete view of asset readiness, workflow performance, and operational delays.

Business value: Improves decision-making, resource planning, and process optimization across creative operations.

• Combines content and process metrics in one operational view
• Identifies approval bottlenecks and overdue tasks
• Helps teams prioritize high-impact assets and workflows