Adobe Experience Manager Assets - Smartsheet Integration and Automation

Common Integration Use Cases Between Adobe Experience Manager Assets and Smartsheet

Adobe Experience Manager Assets and Smartsheet complement each other well in enterprise content operations. AEM Assets serves as the system of record for approved creative assets, while Smartsheet provides the work management layer for planning, tracking, approvals, and cross-functional coordination. Together, they help marketing, creative, and operations teams move faster with better visibility and control.

1. Campaign asset planning and production tracking

Use Smartsheet to manage campaign timelines, task ownership, and approval milestones, while linking each task to the corresponding asset folder or asset record in Adobe Experience Manager Assets.

• Data flow: Smartsheet to Adobe Experience Manager Assets
• Business value: Gives marketing teams a single view of campaign progress and asset readiness.
• Example: A global product launch team tracks banner, video, and landing page creative in Smartsheet, with direct links to approved files stored in AEM Assets.

2. Creative review and approval workflow coordination

Route asset review tasks through Smartsheet so stakeholders can comment, approve, or request changes, while final approved versions are published and governed in Adobe Experience Manager Assets.

• Data flow: Bi-directional
• Business value: Reduces email-based review cycles and improves accountability across creative, legal, and brand teams.
• Example: A legal reviewer updates approval status in Smartsheet, triggering the creative team to finalize the asset in AEM Assets.

3. Asset request intake and prioritization

Use Smartsheet forms to collect asset requests from regional teams, sales, or product groups, then route approved requests into Adobe Experience Manager Assets for production and storage.

• Data flow: Smartsheet to Adobe Experience Manager Assets
• Business value: Standardizes intake, improves prioritization, and prevents duplicate or incomplete requests.
• Example: A regional marketing team submits a request for localized product imagery through a Smartsheet form, which is then assigned to the creative team and linked to the final asset set in AEM Assets.

4. Asset status visibility for cross-functional teams

Synchronize asset metadata such as version status, approval state, usage rights, or publish readiness from Adobe Experience Manager Assets into Smartsheet dashboards for broader operational visibility.

• Data flow: Adobe Experience Manager Assets to Smartsheet
• Business value: Helps non-creative stakeholders understand what is approved, in review, expired, or ready for deployment.
• Example: A marketing operations dashboard in Smartsheet shows which campaign assets are approved for each market and which still require localization or legal review.

5. Localization and regional adaptation management

Track localization tasks in Smartsheet for each market, including translation, resizing, and regional compliance checks, while storing localized asset versions in Adobe Experience Manager Assets.

• Data flow: Bi-directional
• Business value: Improves coordination across global teams and ensures regional content is delivered on time.
• Example: A central brand team manages master creative in AEM Assets, while Smartsheet tracks translation and adaptation work for EMEA, APAC, and LATAM markets.

6. Product launch coordination with linked creative deliverables

Manage product launch workstreams in Smartsheet and connect each launch task to the required creative assets, such as product images, spec sheets, videos, and sales enablement materials stored in Adobe Experience Manager Assets.

• Data flow: Smartsheet to Adobe Experience Manager Assets
• Business value: Aligns product, marketing, sales, and creative teams around launch readiness.
• Example: A launch manager uses Smartsheet to track deliverables by channel and region, with each row linking to the approved asset package in AEM Assets.

7. Asset usage and campaign performance reporting

Combine asset usage insights from Adobe Experience Manager Assets with campaign execution data in Smartsheet to evaluate which creative assets were used in which initiatives and how they performed operationally.

• Data flow: Adobe Experience Manager Assets to Smartsheet
• Business value: Supports better planning, reuse decisions, and portfolio reporting.
• Example: A marketing operations team uses Smartsheet dashboards to compare asset deployment across campaigns and identify which approved assets were reused most often.

Overall, integrating Adobe Experience Manager Assets with Smartsheet creates a stronger bridge between creative asset management and work execution. AEM Assets ensures content is governed, approved, and reusable, while Smartsheet provides the operational structure needed to plan, track, and coordinate the work around those assets.