Adobe Experience Manager Sites - 3Play Media Integration and Automation

Common Integration Use Cases Between Adobe Experience Manager Sites and 3Play Media

Adobe Experience Manager Sites is used to create, govern, and deliver digital content across web and mobile channels, while 3Play Media specializes in media accessibility services such as transcription, captioning, subtitles, and audio description. Together, they can streamline content publishing, improve accessibility compliance, and reduce manual effort for marketing, communications, and digital teams.

1. Automated Caption Delivery for Video Content in AEM Sites

Data flow: Adobe Experience Manager Sites to 3Play Media, then 3Play Media back to Adobe Experience Manager Sites

• When a marketing team publishes a new video asset in AEM Sites, the integration sends the media file or video reference to 3Play Media for captioning.
• 3Play Media returns caption files in the required format for web playback.
• AEM Sites automatically associates the captions with the video component on the page.

Business value: Speeds up video publishing, reduces manual caption handling, and helps ensure accessibility requirements are met before content goes live.

2. Subtitle Generation for Multilingual Digital Experiences

Data flow: Adobe Experience Manager Sites to 3Play Media, then 3Play Media back to Adobe Experience Manager Sites

• Global content teams submit video content from AEM Sites for subtitle creation in multiple languages.
• 3Play Media produces subtitle files that can be attached to localized page variants or regional video experiences.
• AEM Sites uses the returned files to support international audiences across different markets.

Business value: Improves global content reach, supports localization workflows, and reduces the time needed to launch multilingual campaigns.

3. Accessibility Workflow for New Campaign Pages with Embedded Media

Data flow: Adobe Experience Manager Sites to 3Play Media

• When a page containing embedded video is approved in AEM Sites, the integration triggers an accessibility request to 3Play Media.
• 3Play Media processes the media for captions or transcripts as part of the page launch checklist.
• Project teams can track whether required accessibility assets are complete before publishing.

Business value: Helps content teams enforce accessibility standards consistently and reduces the risk of publishing non-compliant pages.

4. Transcript Publishing for SEO and Content Reuse

Data flow: 3Play Media to Adobe Experience Manager Sites

• 3Play Media generates transcripts for webinars, product demos, training videos, or executive messages.
• The transcript is sent to AEM Sites and published alongside the video or repurposed into related page content.
• Marketing teams can use the transcript to create summaries, FAQs, or blog content within AEM Sites.

Business value: Improves search visibility, increases content reuse, and gives users an alternative text-based way to consume video content.

5. Centralized Media Accessibility Management for Large Content Libraries

Data flow: Bi-directional

• AEM Sites identifies video assets that are missing captions, transcripts, or subtitles.
• Those assets are sent to 3Play Media for processing.
• 3Play Media returns completed accessibility files and status updates to AEM Sites for tracking and governance.

Business value: Creates a controlled workflow for managing accessibility across a large content library and reduces the chance of incomplete media assets remaining unpublished.

6. Event and Webinar Content Publishing Workflow

Data flow: Adobe Experience Manager Sites to 3Play Media, then 3Play Media back to Adobe Experience Manager Sites

• After a live event or webinar is recorded, the video is uploaded to AEM Sites or linked from a media repository.
• AEM Sites sends the recording to 3Play Media for transcription and captioning.
• Once processed, the transcript and captions are published on the event landing page or resource center.

Business value: Accelerates post-event content publishing, improves accessibility for on-demand viewers, and extends the value of event investments.

7. Compliance Reporting for Accessible Digital Content

Data flow: Bi-directional

• AEM Sites provides content metadata such as page URL, asset ID, and publication status.
• 3Play Media returns processing status, completion timestamps, and caption or transcript availability.
• Teams use this combined data to monitor accessibility coverage across campaigns, product pages, and knowledge hubs.

Business value: Supports audit readiness, improves governance, and gives digital teams visibility into which assets still require accessibility work.

These integrations are especially valuable for organizations that publish frequent video content, operate in regulated industries, or manage multilingual digital experiences at scale.