Adobe Experience Manager Sites - Adobe Marketo Integration and Automation

Common Integration Use Cases Between Adobe Experience Manager Sites and Adobe Marketo

• Personalized web experiences driven by lead behavior
  Data flow: Adobe Marketo ? Adobe Experience Manager Sites
  Use Marketo lead scores, campaign responses, and known interests to personalize AEM Sites content blocks, calls to action, and landing pages. For example, a returning prospect who engaged with a product webinar can see industry-specific messaging, relevant case studies, and a demo request form tailored to their stage in the buying journey. This improves conversion rates and reduces manual campaign page management.
• Automated campaign landing page creation and updates
  Data flow: Bi-directional
  Use AEM Sites as the content source for Marketo campaign landing pages, ensuring approved page templates, brand-compliant content, and reusable modules are published consistently. Marketo can trigger campaign-specific page variants or update tracking parameters, while AEM provides centralized governance for content changes. This shortens campaign launch cycles and reduces errors from duplicate page maintenance.
• Lead capture from website forms into marketing automation
  Data flow: Adobe Experience Manager Sites ? Adobe Marketo
  Capture form submissions from AEM Sites, such as demo requests, content downloads, event registrations, and contact inquiries, and send them directly into Marketo as new leads or updates to existing records. This enables immediate nurture enrollment, lead scoring, and follow-up workflows without manual data entry. It also improves response time for sales and marketing teams.
• Content engagement signals feeding lead scoring
  Data flow: Adobe Experience Manager Sites ? Adobe Marketo
  Track content interactions on AEM Sites, such as visits to pricing pages, product documentation, solution pages, or gated assets, and pass those signals into Marketo scoring models. Marketing teams can then prioritize high-intent leads and trigger targeted nurture streams based on actual content consumption. This helps sales focus on accounts showing stronger buying intent.
• Dynamic content syndication for nurture campaigns
  Data flow: Adobe Experience Manager Sites ? Adobe Marketo
  Publish approved articles, product updates, whitepapers, and customer stories from AEM Sites into Marketo email and nurture programs. Marketo can pull the latest content metadata, thumbnails, and URLs to keep campaigns current without recreating assets manually. This ensures consistent messaging across web and email while reducing content operations effort.
• Account-based marketing alignment across web and email
  Data flow: Bi-directional
  Use Marketo account and lead segmentation to inform which AEM Sites experiences are shown to visitors from target accounts, industries, or regions. In return, AEM engagement data can refine Marketo account-based campaigns and audience segmentation. This creates a coordinated experience across channels and improves relevance for high-value accounts.
• Post-conversion journey orchestration
  Data flow: Adobe Experience Manager Sites ? Adobe Marketo
  When a visitor completes a high-value action on AEM Sites, such as requesting a quote, booking a consultation, or downloading a gated asset, Marketo can automatically launch the next best action. This may include a confirmation email, a nurture sequence, a sales alert, or a webinar invitation. The integration ensures timely follow-up and better conversion from anonymous visitor to qualified lead.
• Content performance analytics for campaign optimization
  Data flow: Bi-directional
  Combine AEM Sites content performance data with Marketo campaign metrics to identify which pages, assets, and messages drive the best engagement and conversions. Marketing teams can use this insight to refine landing pages, email content, and audience targeting, while web teams can prioritize updates to high-performing content. This supports continuous optimization across digital channels.