Adobe Experience Manager Sites - Aviary Platform Integration and Automation

Common Integration Use Cases Between Adobe Experience Manager Sites and Aviary Platform

1. Publish approved video and audio assets from Aviary to Adobe Experience Manager Sites

Data flow: Aviary Platform ? Adobe Experience Manager Sites

Media teams can finalize and approve rich media assets in Aviary, then automatically push selected videos and audio files into Adobe Experience Manager Sites for use in web pages, landing pages, product stories, and campaign microsites. Metadata such as title, description, duration, language, and usage rights can be carried over to support content governance and faster page assembly.

• Reduces manual file handling between media and web teams
• Ensures only approved assets are published to customer-facing channels
• Speeds up campaign launch by making media immediately available in the CMS

2. Sync media metadata from Adobe Experience Manager Sites to Aviary for better search and reuse

Data flow: Adobe Experience Manager Sites ? Aviary Platform

When content teams create or update pages in Adobe Experience Manager Sites, key contextual metadata such as campaign name, product line, region, audience segment, or page category can be sent to Aviary. This improves media discoverability and helps media teams understand where assets are being used, making it easier to reuse the right video or audio content in future campaigns.

• Improves search accuracy in Aviary using business context from the CMS
• Supports reuse of high-performing media across multiple web properties
• Helps teams manage asset lifecycle based on actual content usage

3. Automate embedding of rich media into AEM page templates

Data flow: Aviary Platform ? Adobe Experience Manager Sites

For recurring content types such as product demos, testimonials, training clips, or podcast episodes, Aviary can supply media references and metadata to Adobe Experience Manager Sites page templates. Authors can then insert approved media blocks without manually searching or uploading files, ensuring consistent presentation and faster page creation.

• Standardizes media placement across pages and brands
• Reduces authoring time for marketing and web teams
• Minimizes risk of using outdated or unapproved media

4. Trigger media updates in Adobe Experience Manager Sites when assets change in Aviary

Data flow: Aviary Platform ? Adobe Experience Manager Sites

When a video or audio asset is replaced, re-edited, or re-approved in Aviary, the updated version can be pushed to Adobe Experience Manager Sites automatically. This is especially valuable for regulated industries, product updates, or time-sensitive campaigns where outdated media must be removed quickly from live pages.

• Prevents stale or noncompliant media from remaining on published sites
• Supports version control across media and web publishing workflows
• Reduces manual rework for content operations teams

5. Use Adobe Experience Manager Sites content context to drive media workflow assignments in Aviary

Data flow: Adobe Experience Manager Sites ? Aviary Platform

When a new page, campaign, or product launch is initiated in Adobe Experience Manager Sites, the related content details can be sent to Aviary to create or update media tasks. This allows media teams to prepare supporting video or audio assets based on upcoming content needs, deadlines, and target markets.

• Aligns media production with web publishing schedules
• Improves coordination between marketing, content, and media teams
• Helps prioritize media requests based on business launch plans

6. Centralize rights-managed media delivery for regional websites

Data flow: Bi-directional

For organizations operating multiple regional or brand websites, Aviary can manage approved media assets and rights information while Adobe Experience Manager Sites handles localized page delivery. Integration ensures that only assets cleared for a specific market, language, or channel are available in the relevant AEM site, reducing compliance risk and localization errors.

• Supports regional content governance and rights enforcement
• Improves consistency across global and local web properties
• Reduces legal and brand risk from incorrect media usage

7. Track media usage in Adobe Experience Manager Sites to inform Aviary asset strategy

Data flow: Adobe Experience Manager Sites ? Aviary Platform

Usage data from Adobe Experience Manager Sites, such as which videos or audio clips are placed on high-traffic pages, can be sent back to Aviary for reporting and analysis. Media teams can use this information to identify top-performing assets, retire underused content, and prioritize new production based on actual web engagement.

• Provides visibility into media performance across digital properties
• Supports data-driven decisions for future media production
• Helps reduce storage and maintenance costs by retiring low-value assets

8. Enable collaborative review and approval between content and media teams

Data flow: Bi-directional

Adobe Experience Manager Sites and Aviary can work together to support review cycles where content authors, brand managers, and media specialists collaborate on final asset selection before publication. AEM can provide page context and publishing deadlines, while Aviary manages media review status, comments, and approvals. This creates a more controlled workflow for launching media-rich experiences.

• Improves cross-team collaboration and accountability
• Shortens approval cycles for media-heavy campaigns
• Ensures published pages reflect approved content and assets