Adobe Experience Manager Sites - BigCommerce Integration and Automation

Common Integration Use Cases Between Adobe Experience Manager Sites and BigCommerce

1. Publish Commerce Landing Pages from AEM Sites to BigCommerce Storefronts

Data flow: Adobe Experience Manager Sites ? BigCommerce

Marketing teams can create campaign landing pages, category pages, and promotional content in Adobe Experience Manager Sites and publish them into BigCommerce storefront experiences. This allows retailers to launch seasonal campaigns, product collections, and brand storytelling pages without relying on commerce teams for every content update.

• Accelerates campaign launches across web and mobile commerce channels
• Keeps brand content governed in AEM while merchandising remains in BigCommerce
• Reduces dependency on developers for page updates and promotions

2. Sync Product Content and Rich Media from BigCommerce into AEM Sites

Data flow: BigCommerce ? Adobe Experience Manager Sites

Product titles, descriptions, pricing, availability, and category metadata from BigCommerce can be synchronized into Adobe Experience Manager Sites to support content-rich product detail pages, editorial buying guides, and personalized commerce experiences. This ensures AEM pages always reflect current commerce data.

• Improves consistency between storefront data and marketing content
• Reduces manual re-entry of product information across systems
• Supports faster updates for promotions, inventory changes, and product launches

3. Centralize Product Imagery and Brand Assets for Commerce Pages

Data flow: Adobe Experience Manager Sites ? BigCommerce

Adobe Experience Manager Sites can distribute approved images, banners, videos, and campaign assets to BigCommerce product and category pages. This is especially useful when marketing teams manage asset governance and want commerce teams to use only approved, on-brand content.

• Ensures consistent visual branding across all commerce touchpoints
• Speeds up merchandising by reusing approved assets
• Reduces risk of outdated or non-compliant media being published

4. Create Personalized Commerce Experiences Using AEM Content and BigCommerce Customer Signals

Data flow: Bi-directional

BigCommerce customer and order data can be used by Adobe Experience Manager Sites to personalize content, offers, and product recommendations based on customer segment, purchase history, or cart behavior. In return, AEM content engagement data can inform commerce merchandising decisions in BigCommerce.

• Supports targeted promotions for repeat buyers, high-value customers, or abandoned-cart audiences
• Improves conversion through relevant content and offers
• Enables marketing and commerce teams to coordinate customer journeys

5. Automate New Product Launch Workflows Across Content and Commerce Teams

Data flow: Bi-directional

When a new product is approved in BigCommerce, AEM Sites can automatically receive the product data needed to build launch pages, buying guides, and campaign content. At the same time, AEM can push launch assets and editorial content back into BigCommerce for use on product detail pages and category banners.

• Shortens time to market for new product introductions
• Aligns product, marketing, and eCommerce teams around a single launch process
• Reduces launch errors caused by manual coordination

6. Keep Promotional Pricing and Campaign Messaging in Sync

Data flow: BigCommerce ? Adobe Experience Manager Sites

BigCommerce can provide current pricing, discounts, and promotion rules to Adobe Experience Manager Sites so that campaign pages, banners, and callouts always reflect the live commerce offer. This is critical for flash sales, limited-time promotions, and regional pricing strategies.

• Prevents mismatched pricing between content pages and checkout
• Improves customer trust and reduces cart abandonment
• Supports faster updates for time-sensitive promotions

7. Reuse Commerce Content Across Multiple Brands, Regions, and Channels

Data flow: Adobe Experience Manager Sites ? BigCommerce

Enterprise retailers operating multiple brands or regional storefronts can use Adobe Experience Manager Sites as the content governance layer and distribute localized content to multiple BigCommerce stores. This enables centralized control with localized execution for language, region, and brand-specific messaging.

• Improves content reuse across storefronts while preserving governance
• Supports regional localization and brand consistency
• Reduces duplication of effort for global commerce teams

8. Connect Content Engagement Data to Commerce Optimization

Data flow: Adobe Experience Manager Sites ? BigCommerce

Engagement metrics from AEM Sites, such as page views, content clicks, and campaign interactions, can be shared with BigCommerce to help merchandising teams optimize product placement, category ordering, and promotional strategy. This creates a feedback loop between content performance and commerce outcomes.

• Helps teams identify which content drives product interest and conversions
• Improves merchandising decisions using real customer behavior
• Supports continuous optimization of digital commerce experiences