Adobe Experience Manager Sites - Frontify Integration and Automation

Common Integration Use Cases Between Adobe Experience Manager Sites and Frontify

1. Centralized brand asset publishing from Frontify to Adobe Experience Manager Sites

Data flow: Frontify ? Adobe Experience Manager Sites

Marketing and design teams can publish approved logos, campaign images, typography references, and brand templates from Frontify directly into AEM Sites for use in web pages and landing pages. This ensures site teams always work with the latest approved brand materials without manually downloading and re-uploading files.

• Reduces risk of outdated or off-brand assets appearing on live pages
• Speeds up page creation for campaigns and product launches
• Improves governance by keeping brand approval in Frontify and web publishing in AEM

2. Automated brand guideline content updates on corporate websites

Data flow: Frontify ? Adobe Experience Manager Sites

When brand guidelines, visual standards, or approved messaging are updated in Frontify, the relevant content blocks in AEM Sites can be refreshed automatically or through a controlled approval workflow. This is useful for brand portals, partner sites, and internal web properties that must always reflect current brand standards.

• Eliminates manual rework across multiple web properties
• Ensures consistency between brand governance and published digital experiences
• Supports faster rollout of rebrands, product naming changes, and messaging updates

3. Web content asset approval workflow between CMS and brand management

Data flow: Adobe Experience Manager Sites ? Frontify

Content teams can submit new web visuals, page banners, or campaign creative from AEM Sites into Frontify for brand review and approval before publication. This creates a controlled review loop where brand managers validate usage against guidelines before assets are approved for reuse.

• Improves brand compliance before content goes live
• Creates a clear approval trail for audits and governance
• Reduces back-and-forth between web, design, and brand teams

4. Shared campaign launch workflow across brand and web teams

Data flow: Bi-directional

For major campaigns, Frontify can serve as the source of approved campaign assets and brand direction, while AEM Sites consumes those assets to build landing pages and microsites. Status updates from AEM, such as page readiness or asset usage confirmation, can be sent back to Frontify to keep brand teams informed on rollout progress.

• Aligns brand, creative, and web delivery teams around one campaign workflow
• Shortens launch timelines by reducing duplicate asset handling
• Improves visibility into which approved assets are actually in use

5. Controlled reuse of approved digital assets across multiple AEM Sites properties

Data flow: Frontify ? Adobe Experience Manager Sites

Enterprises with multiple websites, regions, or business units can distribute approved brand assets from Frontify into AEM Sites for consistent reuse across all properties. Local web teams can select from a governed asset library instead of creating their own variations.

• Supports global brand consistency across regional websites
• Reduces duplicate asset creation and storage
• Enables local teams to work faster within approved brand boundaries

6. Brand asset lifecycle management for expired or retired content

Data flow: Frontify ? Adobe Experience Manager Sites

When an asset is retired, replaced, or marked expired in Frontify, AEM Sites can be notified to remove it from page components, replace it with the latest version, or flag affected pages for review. This is especially valuable for regulated industries and large content estates.

• Prevents outdated logos, product visuals, or claims from remaining on live pages
• Improves compliance and reduces legal or reputational risk
• Helps content teams manage large-scale content cleanup efficiently

7. Brand portal and content hub experience powered by AEM Sites using Frontify assets

Data flow: Frontify ? Adobe Experience Manager Sites

AEM Sites can be used to build a branded portal, partner hub, or internal marketing site that pulls approved assets and guidelines from Frontify. This gives employees, agencies, and partners a single web experience to access current brand resources while preserving Frontify as the system of record.

• Creates a user-friendly front end for brand asset access
• Reduces support requests for locating approved materials
• Improves adoption of brand standards across distributed teams

8. Localization and regional adaptation of brand-approved web content

Data flow: Bi-directional

Global brand teams can manage master assets and guidelines in Frontify, while regional teams adapt approved content in AEM Sites for local markets. Updated regional variants, such as translated banners or market-specific visuals, can be reviewed in Frontify before being published back to AEM.

• Balances global brand control with local market flexibility
• Speeds multilingual and multi-region content delivery
• Improves consistency across localized web experiences