Adobe Experience Manager Sites - IntelligenceBank Integration and Automation

Common Integration Use Cases Between Adobe Experience Manager Sites and IntelligenceBank

1. Approved brand assets and campaign content sync from IntelligenceBank to Adobe Experience Manager Sites

Data flow: IntelligenceBank ? Adobe Experience Manager Sites

Marketing teams can store approved logos, images, videos, templates, and campaign collateral in IntelligenceBank, then automatically publish selected assets to Adobe Experience Manager Sites for use in web pages, landing pages, and microsites. This ensures content teams only use current, compliant, and brand-approved materials.

• Reduces risk of outdated or off-brand content appearing on customer-facing pages
• Speeds up page creation by eliminating manual asset downloads and uploads
• Supports governed reuse of approved content across multiple digital properties

2. Content approval workflow synchronization for web publishing

Data flow: Bi-directional

Draft web content created in Adobe Experience Manager Sites can be routed into IntelligenceBank for review and approval by brand, legal, compliance, or regional stakeholders. Once approved, the content status can be returned to Adobe Experience Manager Sites to trigger publishing. This creates a controlled workflow for regulated industries and distributed marketing teams.

• Improves governance over web content changes
• Creates a clear audit trail for approvals and revisions
• Shortens review cycles by centralizing stakeholder feedback

3. Centralized campaign asset distribution to multiple websites and regions

Data flow: IntelligenceBank ? Adobe Experience Manager Sites

Global marketing teams can manage master campaign assets in IntelligenceBank and distribute region-specific versions to multiple Adobe Experience Manager Sites instances. Local teams can then assemble pages using approved assets while maintaining consistency with global brand standards.

• Enables scalable content reuse across markets and business units
• Reduces duplication of asset management effort
• Supports localization while preserving brand control

4. Expired or replaced asset governance across published web content

Data flow: IntelligenceBank ? Adobe Experience Manager Sites

When an asset in IntelligenceBank is updated, expired, or withdrawn, the integration can notify Adobe Experience Manager Sites to replace or flag any web pages using that asset. This is especially valuable for regulated content, time-sensitive promotions, and legal disclaimers.

• Prevents use of expired offers, outdated imagery, or non-compliant materials
• Reduces manual audits of live web pages
• Improves content accuracy and legal compliance

5. Brand guideline enforcement for content authors in Adobe Experience Manager Sites

Data flow: IntelligenceBank ? Adobe Experience Manager Sites

IntelligenceBank brand guidelines, templates, and approved messaging can be surfaced to Adobe Experience Manager Sites authors during page creation. Content teams can reference the latest brand rules, tone-of-voice guidance, and approved copy blocks while building pages, helping ensure consistency before content is published.

• Supports self-service content creation without sacrificing governance
• Reduces rework caused by brand non-compliance
• Improves consistency across distributed content teams

6. Campaign launch coordination between creative approval and website publishing

Data flow: Bi-directional

For major launches, IntelligenceBank can manage creative review and final approval of campaign materials while Adobe Experience Manager Sites handles page assembly and publishing. Integration allows campaign managers to track readiness across both platforms, ensuring web pages are not published until all required assets and approvals are complete.

• Improves launch coordination across marketing, creative, and web teams
• Reduces delays caused by missing approvals or incomplete assets
• Provides better visibility into campaign readiness

7. Audit and compliance reporting for digital experience content

Data flow: Adobe Experience Manager Sites ? IntelligenceBank

Metadata from published pages, asset usage, and content ownership in Adobe Experience Manager Sites can be sent to IntelligenceBank to support compliance reporting and content governance. Teams can track which assets are live, where they are used, and whether they have the required approvals and review dates.

• Improves audit readiness for regulated industries
• Helps identify content that needs review or retirement
• Creates a single view of approved content usage across channels

8. Regional content adaptation with controlled approval loops

Data flow: Bi-directional

Local teams can adapt centrally approved content in Adobe Experience Manager Sites for regional markets, then send the localized version back to IntelligenceBank for review against brand and compliance rules. Once approved, the localized content can be published to the relevant site. This supports global consistency with local flexibility.

• Balances central governance with local market responsiveness
• Reduces manual review of localized web content
• Supports multilingual and multi-region publishing workflows