Adobe Experience Manager Sites - LionBridge Integration and Automation

Common Integration Use Cases Between Adobe Experience Manager Sites and Lionbridge

1. Automated Website Translation for New and Updated Pages

Data flow: Adobe Experience Manager Sites ? Lionbridge

When marketing teams publish new pages or update existing web content in Adobe Experience Manager Sites, the content is automatically sent to Lionbridge for translation and localization. This reduces manual handoffs, shortens turnaround time for multilingual launches, and ensures global sites stay aligned with the source experience.

• Supports page, component, and metadata translation requests
• Reduces delays caused by email-based translation coordination
• Improves consistency across regional websites

2. Localization Workflow for Campaign Landing Pages

Data flow: Adobe Experience Manager Sites ? Lionbridge ? Adobe Experience Manager Sites

Campaign landing pages can be routed from Adobe Experience Manager Sites to Lionbridge for translation, then returned to the CMS for review and publishing. This is especially valuable for time-sensitive marketing campaigns that need synchronized launch dates across multiple markets.

• Accelerates multilingual campaign deployment
• Enables controlled review before publishing localized pages
• Helps regional teams launch with approved content on schedule

3. Translation of Reusable Content Fragments and Experience Assets

Data flow: Adobe Experience Manager Sites ? Lionbridge ? Adobe Experience Manager Sites

Content fragments, snippets, and reusable experience assets can be sent for translation once and reused across multiple pages and channels. This reduces duplicate translation effort and helps maintain consistent messaging across the entire digital experience.

• Improves content reuse across web properties
• Reduces translation cost by avoiding repeated work
• Maintains brand consistency across markets

4. Multilingual Governance and Approval Workflow

Data flow: Bi-directional

Adobe Experience Manager Sites can initiate translation jobs, while Lionbridge returns translated content and status updates for review, approval, or rework. This creates a governed workflow where content owners, regional reviewers, and localization teams can track progress and manage exceptions in a structured way.

• Provides visibility into translation status and bottlenecks
• Supports review cycles for regulated or brand-sensitive content
• Improves accountability across marketing and localization teams

5. Localization of High-Volume Product and Service Pages

Data flow: Adobe Experience Manager Sites ? Lionbridge

Enterprises with large catalogs of service pages, solution pages, or location pages can automate translation requests from Adobe Experience Manager Sites to Lionbridge at scale. This is useful when hundreds or thousands of pages need to be localized for regional markets with minimal manual intervention.

• Supports high-volume translation operations
• Reduces operational overhead for large site portfolios
• Enables faster expansion into new geographies

6. Translation of SEO Metadata and Structured Page Elements

Data flow: Adobe Experience Manager Sites ? Lionbridge ? Adobe Experience Manager Sites

Page titles, meta descriptions, alt text, and other structured fields can be translated alongside page content to preserve search visibility in local markets. This ensures localized pages are not only linguistically accurate but also optimized for regional search performance.

• Improves local SEO readiness
• Ensures metadata is translated consistently with page content
• Supports better discoverability in non-English markets

7. Regional Content Refresh and Re-translation of Outdated Pages

Data flow: Adobe Experience Manager Sites ? Lionbridge

When source content changes due to product updates, legal changes, or brand refreshes, Adobe Experience Manager Sites can trigger re-translation only for impacted content. Lionbridge then processes the updated sections, helping teams avoid full-page retranslations and reducing localization costs.

• Minimizes unnecessary translation work
• Keeps regional sites current with source updates
• Supports efficient maintenance of evergreen content

8. Global Site Launch Support for New Markets

Data flow: Adobe Experience Manager Sites ? Lionbridge ? Adobe Experience Manager Sites

During expansion into new countries or languages, Adobe Experience Manager Sites can send the initial site content to Lionbridge for localization. The translated content is then returned for deployment, helping teams launch market-ready websites faster while maintaining governance and quality control.

• Speeds up international site rollouts
• Supports consistent brand and messaging across markets
• Reduces dependency on ad hoc manual translation processes