Adobe Experience Manager Sites - Loci Integration and Automation

Common Integration Use Cases Between Adobe Experience Manager Sites and Loci

1. AI-Powered Content Recommendations on Web Pages

Data flow: Loci ? Adobe Experience Manager Sites

Loci analyzes user behavior, content affinity, and engagement patterns to recommend the most relevant articles, product pages, or campaign assets directly within Adobe Experience Manager Sites experiences. AEM can then surface these recommendations in homepage modules, category pages, or article sidebars.

• Improves click-through rates and session depth
• Helps marketing teams personalize content without manual curation
• Supports dynamic recommendations across web and mobile channels

2. Personalized Landing Pages Based on Visitor Intent

Data flow: Bi-directional

Adobe Experience Manager Sites sends page and campaign context to Loci, while Loci returns recommended content blocks tailored to visitor intent, industry, or browsing history. This enables AEM authors to assemble landing pages that adapt to different audience segments, such as new visitors, returning customers, or high-intent prospects.

• Increases conversion rates for campaign landing pages
• Reduces the need to build separate pages for every audience segment
• Allows marketing teams to test and optimize page variants faster

3. Content Discovery for Large Editorial and Knowledge Portals

Data flow: Adobe Experience Manager Sites ? Loci

Adobe Experience Manager Sites provides structured content metadata, taxonomy, and page relationships to Loci so it can understand content themes and recommend related assets across a large content library. This is especially useful for knowledge bases, resource centers, and editorial portals with thousands of pages.

• Improves content discoverability across deep site structures
• Reduces bounce rates by guiding users to relevant next steps
• Helps content teams maximize the value of existing content

4. Behavior-Driven Content Optimization for Editors

Data flow: Loci ? Adobe Experience Manager Sites

Loci sends engagement insights such as high-performing topics, frequently recommended content, and underperforming pages back to Adobe Experience Manager Sites. Editors and content strategists can use this feedback to update page layouts, refine content hierarchy, or prioritize new content creation.

• Supports data-driven editorial decisions
• Helps identify content gaps and underperforming assets
• Improves governance by aligning content updates with audience behavior

5. Personalized Product and Solution Content in B2B Journeys

Data flow: Bi-directional

Adobe Experience Manager Sites publishes product, solution, and campaign content, while Loci recommends the most relevant supporting assets based on visitor behavior and content consumption patterns. For example, a visitor reading about a specific solution can be guided to case studies, comparison pages, or technical documentation that match their stage in the buying journey.

• Strengthens lead nurturing and buyer education
• Improves alignment between marketing, sales, and product content
• Increases engagement with high-value content assets

6. Automated Recommendation Modules for Campaign Microsites

Data flow: Adobe Experience Manager Sites ? Loci ? Adobe Experience Manager Sites

For campaign microsites built in Adobe Experience Manager Sites, Loci can continuously update recommendation modules based on live user interactions. This allows campaign pages to promote the most relevant follow-up content, event sessions, or offers without manual updates during the campaign lifecycle.

• Reduces operational effort for campaign teams
• Keeps campaign content fresh and relevant throughout the run
• Improves engagement on time-sensitive marketing initiatives

7. Cross-Channel Personalization for Returning Visitors

Data flow: Bi-directional

Adobe Experience Manager Sites captures visitor interactions across web and mobile experiences, and Loci uses this behavioral data to refine recommendations for future visits. AEM then uses those recommendations to personalize content modules for returning visitors, creating a more consistent experience across channels.

• Creates continuity across sessions and devices
• Improves retention and repeat engagement
• Supports scalable personalization without heavy manual segmentation