Adobe Experience Manager Sites - OpenText Core Digital Asset Management Integration and Automation

Common Integration Use Cases Between Adobe Experience Manager Sites and OpenText Core Digital Asset Management

1. Centralized asset publishing from OpenText Core Digital Asset Management to Adobe Experience Manager Sites

Marketing teams can manage approved images, videos, and brand assets in OpenText Core Digital Asset Management and automatically publish selected assets into Adobe Experience Manager Sites for use in web pages, landing pages, and campaign microsites. This reduces manual file handling, ensures only approved content is used, and speeds up page production.

• Data flow: OpenText Core Digital Asset Management to Adobe Experience Manager Sites
• Business value: Faster content delivery, stronger brand governance, fewer duplicate assets

2. Automated asset updates for live web content

When an asset is updated in OpenText Core Digital Asset Management, the latest approved version can be synchronized to Adobe Experience Manager Sites so web pages always display current product imagery, campaign visuals, or compliance-approved documents. This is especially useful for regulated industries and fast-changing product portfolios.

• Data flow: OpenText Core Digital Asset Management to Adobe Experience Manager Sites
• Business value: Reduced risk of outdated content, improved compliance, lower rework for web teams

3. Web usage feedback sent back to asset management teams

Adobe Experience Manager Sites can capture performance data such as page views, click-through rates, and asset engagement, then share that insight with OpenText Core Digital Asset Management users. Creative and content teams can use this feedback to identify which assets perform best and which should be retired or refreshed.

• Data flow: Adobe Experience Manager Sites to OpenText Core Digital Asset Management
• Business value: Better asset lifecycle decisions, improved content effectiveness, data-driven creative planning

4. Brand-approved asset distribution to regional websites

Global marketing teams can store master brand assets in OpenText Core Digital Asset Management and distribute approved versions to multiple Adobe Experience Manager Sites instances used by regional or business-unit websites. Local teams can then build pages using region-specific content while staying within brand standards.

• Data flow: Bi-directional, with master assets originating in OpenText Core Digital Asset Management and local usage tracked from Adobe Experience Manager Sites
• Business value: Consistent brand control, faster regional publishing, reduced duplication across markets

5. Campaign asset packaging for page creation in Adobe Experience Manager Sites

Campaign managers can assemble asset collections in OpenText Core Digital Asset Management, such as hero banners, product shots, and videos, and push them into Adobe Experience Manager Sites as a ready-to-use campaign package. Web authors can then build campaign pages without searching for individual files or requesting assets from creative teams.

• Data flow: OpenText Core Digital Asset Management to Adobe Experience Manager Sites
• Business value: Shorter campaign launch cycles, improved collaboration between marketing and web teams

6. Rights and expiration control for published assets

OpenText Core Digital Asset Management can maintain usage rights, expiration dates, and approval status for digital assets, while Adobe Experience Manager Sites enforces those rules when assets are placed on live pages. If an asset is nearing expiration, the integration can flag it for replacement before it causes legal or licensing issues.

• Data flow: OpenText Core Digital Asset Management to Adobe Experience Manager Sites
• Business value: Lower legal exposure, stronger governance, fewer manual audits

7. Content reuse across web experiences with a single source of truth

Organizations can use OpenText Core Digital Asset Management as the authoritative repository for all approved media and Adobe Experience Manager Sites as the experience layer that consumes those assets across websites, microsites, and mobile experiences. This supports content reuse at scale without sacrificing control.

• Data flow: Bi-directional, with asset master data managed in OpenText Core Digital Asset Management and usage references maintained in Adobe Experience Manager Sites
• Business value: Lower storage duplication, improved governance, more efficient omnichannel publishing