Adobe Workfront - BigCommerce Integration and Automation

Common Integration Use Cases Between Adobe Workfront and BigCommerce

1. Product launch campaign intake and execution

Flow: Adobe Workfront ? BigCommerce

Marketing teams can create a launch project in Adobe Workfront for a new product or seasonal collection, including creative tasks, approvals, and deadlines. Once assets and launch requirements are approved, key launch details such as product copy, banners, promotional messaging, and campaign timing can be pushed to BigCommerce for storefront activation.

• Reduces manual coordination between marketing and eCommerce teams
• Ensures launch assets are approved before publishing
• Improves speed to market for new products and promotions

2. Creative asset approval before storefront publishing

Flow: Adobe Workfront ? BigCommerce

Workfront can manage the review and approval process for product images, category banners, homepage graphics, and promotional content. After final approval, the approved assets can be sent to BigCommerce for use on product detail pages, landing pages, and campaign modules.

• Prevents unapproved or off-brand content from reaching the storefront
• Creates a controlled handoff from creative production to commerce operations
• Supports brand consistency across digital channels

3. Promotion and campaign calendar synchronization

Flow: Bi-directional

Campaign dates, launch milestones, and promotional windows can be synchronized between Workfront and BigCommerce so marketing, merchandising, and eCommerce teams work from the same schedule. Workfront manages the internal project plan, while BigCommerce reflects the live promotion timing on the storefront.

• Aligns internal execution with customer-facing promotions
• Reduces missed launch dates and conflicting campaign changes
• Improves visibility across marketing and commerce teams

4. Product content production workflow for eCommerce merchandising

Flow: BigCommerce ? Adobe Workfront

When new products are added or existing listings need updates in BigCommerce, content requests can be created in Workfront for copywriting, image editing, localization, and compliance review. Workfront then routes tasks to the right teams and tracks completion before the updated content is published back to BigCommerce.

• Standardizes product content creation and review
• Helps merchandising teams manage large product catalogs more efficiently
• Improves content quality and completeness across product pages

5. Exception handling for product launch delays

Flow: BigCommerce ? Adobe Workfront

If a product, price update, or promotional asset is not ready in BigCommerce, an exception can automatically trigger a Workfront task for the responsible team. This allows marketing operations to resolve missing content, approval gaps, or asset issues before the storefront goes live.

• Provides proactive issue management for commerce launches
• Reduces revenue impact from delayed or incomplete product releases
• Improves accountability with assigned owners and due dates

6. DAM and storefront asset governance

Flow: Adobe Workfront ? BigCommerce

Workfront can serve as the workflow layer for creative production and approval, while approved final assets are published to BigCommerce for storefront use. This is especially valuable for organizations that manage product imagery, lifestyle photography, and campaign graphics across multiple brands or regions.

• Creates a controlled path from creative review to commerce publishing
• Supports reuse of approved assets across multiple product pages and campaigns
• Improves governance for brand and legal compliance

7. Cross-functional reporting on campaign execution and commerce readiness

Flow: Bi-directional

Workfront project status can be combined with BigCommerce launch readiness data to give leadership a complete view of campaign execution. Teams can track whether creative, merchandising, and storefront setup are all complete before a campaign is activated.

• Improves executive visibility into launch readiness
• Helps identify bottlenecks across creative and commerce operations
• Supports better planning for high-volume retail periods