Adobe Workfront - OpenText Core Digital Asset Management Integration and Automation

Common Integration Use Cases Between Adobe Workfront and OpenText Core Digital Asset Management

Adobe Workfront and OpenText Core Digital Asset Management complement each other well in enterprise marketing and creative operations. Workfront manages the work, approvals, and project execution, while OpenText Core Digital Asset Management serves as the controlled repository for approved digital assets. Integrating the two platforms helps teams move faster, reduce manual handoffs, and maintain governance across the content lifecycle.

1. Creative request intake and asset creation routing

Direction: Adobe Workfront to OpenText Core Digital Asset Management

Marketing teams can submit creative requests in Adobe Workfront, where intake forms capture campaign details, target channels, deadlines, and required deliverables. Once work is approved and production begins, the final approved assets are automatically pushed to OpenText Core Digital Asset Management with metadata such as campaign name, version, usage rights, and audience segment.

Business value: Reduces manual file handling, ensures assets are stored in a governed repository, and improves consistency in asset metadata for downstream reuse.

2. Proof review and approval before DAM publishing

Direction: Bi-directional

Creative teams can manage proofing and stakeholder approvals in Adobe Workfront. After final approval, the asset status and approval metadata can be sent to OpenText Core Digital Asset Management so only approved versions are published to the DAM. If an asset is rejected or revised in the DAM workflow, the status can be sent back to Workfront to trigger rework.

Business value: Prevents unapproved content from being distributed, strengthens brand compliance, and creates a clear audit trail from review to publication.

3. Campaign asset synchronization for launch readiness

Direction: OpenText Core Digital Asset Management to Adobe Workfront

When approved assets are uploaded or updated in OpenText Core Digital Asset Management, the integration can notify Adobe Workfront and attach the latest files to the relevant campaign project or task. This is especially useful for launch teams that need visibility into which assets are ready for deployment across email, web, paid media, and social channels.

Business value: Improves launch coordination, reduces version confusion, and gives project managers real-time visibility into asset readiness.

4. Metadata and taxonomy alignment for asset governance

Direction: Bi-directional

Workfront project and request metadata such as campaign ID, product line, region, and channel can be mapped to OpenText Core Digital Asset Management metadata fields. In return, DAM classification data such as rights status, expiration date, and usage restrictions can be surfaced in Workfront to inform scheduling and approval decisions.

Business value: Supports stronger governance, improves searchability, and helps teams avoid using assets outside approved markets or timeframes.

5. Automated handoff from production to long-term asset storage

Direction: Adobe Workfront to OpenText Core Digital Asset Management

Once a creative project reaches final approval in Adobe Workfront, the completed files, supporting documents, and version history can be automatically transferred to OpenText Core Digital Asset Management for long-term storage and reuse. This can include final artwork, source files, thumbnails, and related campaign documentation.

Business value: Eliminates duplicate storage processes, preserves project context, and creates a reliable archive for future campaigns and content repurposing.

6. Reuse of approved assets in new creative work

Direction: OpenText Core Digital Asset Management to Adobe Workfront

When a new campaign is initiated in Adobe Workfront, users can search OpenText Core Digital Asset Management for approved assets that match the brief, region, or product category. Selected assets can be linked directly into the Workfront project so creative teams can adapt existing content instead of recreating it from scratch.

Business value: Accelerates content production, reduces creative costs, and increases reuse of high-performing brand assets.

7. Status updates for asset lifecycle and expiration management

Direction: Bi-directional

Adobe Workfront can track production milestones such as draft, review, approved, and delivered, while OpenText Core Digital Asset Management can manage asset lifecycle states such as active, expired, archived, or restricted. Synchronizing these statuses helps marketing operations teams understand whether an asset is still usable and whether follow-up work is needed for renewal or replacement.

Business value: Reduces compliance risk, improves lifecycle visibility, and helps teams retire outdated content on time.

8. Cross-functional reporting on campaign delivery and asset performance

Direction: Bi-directional

Workfront project data can be combined with OpenText Core Digital Asset Management usage and asset availability data to provide a more complete view of campaign execution. For example, teams can report on how quickly assets move from request to approval, how many approved assets are reused, and which content types are most frequently deployed across channels.

Business value: Gives marketing leaders better operational insight, supports resource planning, and helps optimize content production and reuse strategies.