Adobe Workfront - OpenText Extended ECM - Content Server Integration and Automation

Common Integration Use Cases Between Adobe Workfront and OpenText Extended ECM - Content Server

1. Creative Request Intake to Controlled Content Repository

Direction: Adobe Workfront ? OpenText Extended ECM - Content Server

Marketing teams submit creative requests in Adobe Workfront, including campaign briefs, requirements, and supporting documents. Once approved, the request package is automatically stored in OpenText Extended ECM - Content Server with the correct metadata, folder structure, and retention classification.

Business value: Creates a governed system of record for campaign inputs and supporting documentation while keeping Workfront focused on execution.

• Reduces lost briefs and version confusion
• Improves auditability for campaign approvals
• Supports records management and compliance requirements

2. Approved Creative Assets Published to Enterprise Content Management

Direction: Adobe Workfront ? OpenText Extended ECM - Content Server

After proofing and approval in Workfront, final creative assets such as images, PDFs, videos, and campaign collateral are automatically transferred to OpenText Extended ECM - Content Server as the official approved version. Metadata such as campaign name, product line, region, and expiration date is carried over for governance and retrieval.

Business value: Ensures only approved assets are retained in the enterprise repository and available for downstream business use.

• Eliminates manual file uploads and duplicate storage
• Improves brand control and content traceability
• Speeds retrieval of approved assets for legal, sales, and regional teams

3. Content Review and Approval Workflow Synchronization

Direction: Bi-directional

Workfront manages the creative review cycle, while OpenText Extended ECM - Content Server stores the controlled document versions and approval history. When a document is updated in Content Server, Workfront can trigger a new review task. When approvals are completed in Workfront, status updates are written back to Content Server.

Business value: Aligns creative collaboration with enterprise governance so teams work from the same approved content state.

• Prevents production from using outdated files
• Maintains a complete approval trail across both systems
• Supports regulated industries with strict review controls

4. Campaign Documentation and Audit Evidence Management

Direction: Adobe Workfront ? OpenText Extended ECM - Content Server

Workfront project records, approval logs, proof comments, and milestone completion evidence are archived into OpenText Extended ECM - Content Server at project close. This creates a permanent record for audit, compliance, and post-campaign review.

Business value: Provides a defensible record of how campaign content was created, reviewed, and approved.

• Supports internal audit and regulatory review
• Reduces manual evidence collection at project close
• Improves accountability across marketing operations

5. Controlled Access to Source Documents for Cross-Functional Teams

Direction: OpenText Extended ECM - Content Server ? Adobe Workfront

Source documents stored in OpenText Extended ECM - Content Server, such as legal disclaimers, product specifications, brand guidelines, and regulatory copy, are surfaced in Workfront tasks and project templates. Project teams can reference the latest controlled version without leaving the work management process.

Business value: Gives creative and marketing teams access to governed source content while preserving enterprise control.

• Reduces rework caused by outdated reference materials
• Improves consistency across campaigns and regions
• Speeds execution by embedding approved content into workflows

6. Product Launch Content Package Management

Direction: Bi-directional

For product launches, Workfront manages the launch plan, tasks, dependencies, and deadlines, while OpenText Extended ECM - Content Server stores launch collateral, legal approvals, technical documentation, and final release materials. Status changes in Workfront can trigger document readiness checks in Content Server, and approved launch documents can be linked back into the project plan.

Business value: Improves coordination between marketing, legal, product, and compliance teams during high-stakes launch programs.

• Provides a single operational view of launch progress
• Ensures launch materials are complete before release
• Reduces delays caused by missing approvals or documents

7. Retention and Lifecycle Governance for Marketing Content

Direction: Adobe Workfront ? OpenText Extended ECM - Content Server

When a campaign or creative project is completed in Workfront, the associated files and project artifacts are transferred to OpenText Extended ECM - Content Server, where retention rules, legal holds, and disposition schedules are applied based on content type and business policy.

Business value: Extends enterprise records management to marketing and creative content without burdening project teams.

• Automates retention policy enforcement
• Reduces compliance risk from unmanaged content sprawl
• Supports legal discovery and content disposition processes

8. Enterprise Search and Project Context Linking

Direction: Bi-directional

Workfront project records can include links to related documents stored in OpenText Extended ECM - Content Server, while Content Server can store references back to the originating Workfront project, request, or approval chain. This creates a connected view of work and content across both platforms.

Business value: Helps teams quickly find the right project context and the right governed document without duplicating content.

• Improves collaboration across marketing, operations, and compliance
• Reduces time spent searching for source files and approvals
• Strengthens traceability from request to final archived content