Adobe Workfront - OpenText Extended ECM Platform Integration and Automation

Common Integration Use Cases Between Adobe Workfront and OpenText Extended ECM Platform

1. Marketing Campaign Briefs and Approval Records Stored in OpenText Extended ECM

Data flow: Adobe Workfront ? OpenText Extended ECM Platform

When a campaign brief, creative request, or launch plan is approved in Adobe Workfront, the final version can be automatically archived in OpenText Extended ECM Platform as the system of record. This ensures that approved scope, brand requirements, legal notes, and stakeholder sign-off are retained in a governed repository for audit and future reference.

• Reduces risk of teams working from outdated briefs
• Creates a controlled record of approvals and decision history
• Supports compliance and audit readiness for marketing operations

2. Contract and Legal Review Workflow Linked to Creative Project Execution

Data flow: Bi-directional

Creative projects in Adobe Workfront often depend on legal, procurement, or rights-management documents stored in OpenText Extended ECM Platform. Workfront can trigger tasks when a contract, usage rights document, or release form is updated in OpenText Extended ECM Platform, while OpenText Extended ECM Platform can receive project context and final approval status from Workfront.

• Improves coordination between marketing, legal, and procurement teams
• Ensures creative work does not proceed without required approvals
• Provides a single governed location for supporting legal documentation

3. Final Creative Assets and Supporting Documentation Archived After Approval

Data flow: Adobe Workfront ? OpenText Extended ECM Platform

Once a creative asset is approved in Adobe Workfront, the final file, proof history, version notes, and related metadata can be transferred to OpenText Extended ECM Platform for long-term retention. This is especially useful for regulated industries that need to preserve the approved asset along with evidence of review and sign-off.

• Preserves the full approval trail for compliance purposes
• Separates active production files from governed records
• Improves retrieval of approved content for reuse or audit

4. Content Request Intake from OpenText Extended ECM Platform into Workfront

Data flow: OpenText Extended ECM Platform ? Adobe Workfront

Business users working in OpenText Extended ECM Platform can initiate content or campaign requests that create structured work items in Adobe Workfront. For example, a product team storing launch documentation in OpenText Extended ECM Platform can submit a request for a new sales enablement asset, triggering a Workfront project with due dates, assignees, and required approvals.

• Turns document-driven requests into trackable work
• Reduces manual email-based intake and follow-up
• Improves visibility into demand for creative and marketing services

5. Project Status and Milestone Updates Written Back to OpenText Extended ECM Platform

Data flow: Adobe Workfront ? OpenText Extended ECM Platform

Key project milestones from Adobe Workfront, such as concept approved, legal review complete, or asset published, can be synchronized to OpenText Extended ECM Platform alongside related documents. This gives business stakeholders a governed view of project progress without needing to access the full work management environment.

• Provides enterprise visibility for stakeholders outside marketing operations
• Links project execution status to governed business records
• Supports reporting and traceability across departments

6. Product Launch Documentation Managed Across Planning and Records Systems

Data flow: Bi-directional

For product launches, Adobe Workfront can manage the launch plan, task assignments, and creative deliverables, while OpenText Extended ECM Platform stores the formal launch documentation such as release notes, regulatory approvals, packaging specs, and final launch sign-off. Integration keeps execution and controlled documentation aligned throughout the launch lifecycle.

• Improves coordination between marketing, product, compliance, and operations
• Ensures launch materials are version-controlled and auditable
• Reduces the chance of publishing assets without required documentation

7. Retention and Governance of Completed Campaign Records

Data flow: Adobe Workfront ? OpenText Extended ECM Platform

After a campaign closes in Adobe Workfront, the full project record, including briefs, approvals, final assets, and key communications, can be transferred to OpenText Extended ECM Platform according to retention policies. This creates a durable campaign archive that supports future reuse, legal discovery, and performance review.

• Automates records management for completed work
• Supports retention schedules and governance requirements
• Makes historical campaign materials easier to find and reuse

8. Enterprise Search and Reference Access for Creative and Operational Teams

Data flow: Bi-directional

Adobe Workfront users can access governed documents from OpenText Extended ECM Platform directly within project workflows, while OpenText Extended ECM Platform can surface links back to active Workfront projects for context. This helps teams quickly locate approved source materials, brand guidelines, and prior campaign records while working on new initiatives.

• Reduces time spent searching across disconnected systems
• Improves reuse of approved content and templates
• Supports consistent governance across active work and stored records