Adobe Workfront - OpenText Lens - Data Visibility Integration and Automation

Common Integration Use Cases Between Adobe Workfront and OpenText Lens - Data Visibility

1. Creative content risk review before project approval

Flow: Adobe Workfront ? OpenText Lens - Data Visibility

When a marketing or creative request is submitted in Workfront, the integration can send associated source files, drafts, or referenced content locations to OpenText Lens for analysis. Lens identifies whether the content contains sensitive, redundant, obsolete, or non-compliant information before the project moves into production or approval.

Business value: Reduces the risk of publishing restricted content, improves governance for regulated campaigns, and prevents costly rework late in the approval cycle.

2. Campaign content cleanup and archive readiness

Flow: Adobe Workfront ? OpenText Lens - Data Visibility

At the end of a campaign or product launch, Workfront can trigger a review of completed project assets and related working files. OpenText Lens scans the content repositories to identify duplicate, obsolete, or low-value files that should be archived or removed before the project is closed.

Business value: Improves content hygiene, reduces storage costs, and makes it easier for marketing operations teams to maintain a clean and searchable content environment.

3. Data visibility for creative production planning

Flow: OpenText Lens - Data Visibility ? Adobe Workfront

OpenText Lens can provide Workfront with visibility into where campaign-related content already exists across repositories, including shared drives, collaboration platforms, and content stores. Workfront project managers can use this information to avoid recreating assets, locate approved source materials, and assign work based on what content is already available.

Business value: Reduces duplicate effort, shortens production timelines, and helps teams reuse approved content more effectively.

4. Compliance checkpoint for regulated marketing workflows

Flow: Bi-directional

For industries such as financial services, healthcare, or public sector, Workfront can route creative assets to OpenText Lens at defined workflow stages, such as legal review or compliance approval. Lens can flag files containing personal data, confidential information, or outdated regulated content, and return the findings to Workfront for approval decisions.

Business value: Strengthens compliance controls, supports auditability, and helps teams enforce policy without slowing down the entire creative process.

5. Migration planning for legacy marketing repositories

Flow: OpenText Lens - Data Visibility ? Adobe Workfront

Before migrating legacy marketing content into a new Workfront-based operating model, OpenText Lens can analyze existing repositories to classify content by sensitivity, relevance, and duplication. The results can be used to determine which assets should be migrated, archived, or deleted, while Workfront tracks the migration tasks and ownership.

Business value: Lowers migration risk, reduces unnecessary content movement, and gives program managers a structured way to manage large-scale content transitions.

6. Request intake enrichment with repository intelligence

Flow: OpenText Lens - Data Visibility ? Adobe Workfront

When a new creative request is submitted in Workfront, Lens can enrich the request with intelligence about existing related content, such as prior campaign assets, duplicate versions, or files containing restricted data. This helps request approvers and creative leads make faster decisions on scope, reuse, and compliance requirements.

Business value: Improves intake quality, reduces back-and-forth between teams, and helps prioritize work based on content availability and risk.

7. Governance reporting for marketing operations

Flow: Bi-directional

Workfront can provide project status, approval milestones, and ownership details, while OpenText Lens provides content visibility metrics such as sensitive file counts, duplicate content volume, and obsolete asset trends. Together, the platforms can support governance dashboards for marketing operations, compliance, and information management teams.

Business value: Gives leadership a combined view of project execution and content risk, enabling better decisions on operational efficiency and policy enforcement.