Airtable - OpenText Core Digital Asset Management Integration and Automation

Common Integration Use Cases Between Airtable and OpenText Core Digital Asset Management

1. Campaign planning in Airtable with approved assets from OpenText Core Digital Asset Management

Marketing teams can use Airtable to plan campaign calendars, assign owners, and track deadlines while linking each campaign item to approved images, videos, and brand files stored in OpenText Core Digital Asset Management. Asset metadata such as usage rights, version, and approval status can sync into Airtable so teams only select compliant content. This reduces manual searching, prevents use of outdated assets, and gives campaign managers a single view of schedule and creative readiness.

2. Creative production workflow from Airtable to OpenText Core Digital Asset Management

Creative operations teams can manage production requests in Airtable, including briefs, due dates, reviewers, and status. When an asset is finalized, Airtable can trigger upload or registration in OpenText Core Digital Asset Management with the correct metadata, folder structure, and campaign tags. This creates a controlled handoff from production tracking to enterprise asset storage, improving governance and making finished assets easier to find and reuse.

3. Asset request and review process with status updates back to Airtable

Business users can submit asset requests in Airtable for new product images, sales collateral, or event graphics. OpenText Core Digital Asset Management can store the working files and manage review or approval states, then send status updates back to Airtable so requesters can see whether an asset is in draft, under review, approved, or expired. This improves transparency across marketing, design, and operations teams and reduces follow-up emails.

4. Product launch coordination linking Airtable launch plans to approved digital assets

Product and marketing teams often use Airtable to coordinate launch checklists, owners, and milestones. By integrating with OpenText Core Digital Asset Management, each launch task can reference the correct product images, spec sheets, packaging artwork, and promotional videos. As assets are updated or replaced in OpenText Core Digital Asset Management, Airtable can reflect the latest approved version, helping teams avoid publishing incorrect materials during launch windows.

5. Content calendar management with asset availability and rights information

Content teams can maintain editorial calendars in Airtable and connect each planned post, article, or social asset to media stored in OpenText Core Digital Asset Management. Metadata such as expiration date, region restrictions, and license terms can flow into Airtable so planners know which assets are available for specific channels and markets. This supports compliant publishing and helps teams schedule content based on actual asset readiness rather than assumptions.

6. Vendor and agency collaboration for asset delivery and tracking

Operations or marketing teams can use Airtable to track external vendors, agencies, deliverables, and deadlines. OpenText Core Digital Asset Management can serve as the controlled repository for files submitted by agencies, while Airtable tracks which deliverables are expected, received, reviewed, and approved. This integration improves accountability, centralizes file handoff, and gives internal teams a clear view of vendor performance and delivery status.

7. Reuse and lifecycle management for approved assets

OpenText Core Digital Asset Management can provide the authoritative source for approved assets, while Airtable can track where those assets are being used across campaigns, channels, and business units. When an asset is updated, expired, or retired in OpenText Core Digital Asset Management, Airtable can flag dependent projects or content items for review. This helps organizations reduce brand risk, avoid stale content, and improve asset reuse across teams.