Akeneo - CELUM Integration and Automation

Integrate Akeneo Product Information Management (PIM) and CELUM Digital Asset Management (DAM) apps with any of the apps from the library with just a few clicks. Create automated workflows by integrating your apps.

Common Integration Use Cases Between Akeneo and CELUM

1. Centralized product asset enrichment from CELUM to Akeneo

Marketing and product teams manage approved images, videos, brochures, and technical documents in CELUM, then sync selected assets to Akeneo with structured metadata such as product family, usage rights, language, campaign, and region. This ensures product records in Akeneo are enriched with the right assets for downstream commerce, print, and channel publishing.

Data flow: CELUM to Akeneo

Business value: Reduces manual asset handling, improves product content completeness, and ensures only approved assets are attached to products.

2. Product data synchronization from Akeneo to CELUM for asset tagging and search

Akeneo sends product master data such as SKU, product name, category, brand, and variant attributes to CELUM so assets can be tagged consistently and linked to the correct products. This enables creative and marketing teams to search assets by product context and reuse them across campaigns and markets.

Data flow: Akeneo to CELUM

Business value: Improves asset discoverability, supports faster campaign execution, and reduces duplicate or misclassified content.

3. Automated approval workflow for product visuals and marketing content

Creative teams upload new product imagery or campaign assets into CELUM, where approval and rights management workflows validate brand compliance, legal usage, and regional restrictions. Once approved, the assets are published to Akeneo for product enrichment and distribution to commerce channels.

Data flow: CELUM to Akeneo, with workflow status updates back to CELUM

Business value: Strengthens governance, prevents unapproved content from reaching customers, and shortens review cycles.

4. Multichannel publishing of product assets through Akeneo and CELUM

Akeneo provides the product information foundation while CELUM supplies the approved digital assets needed for each channel. Together, they support publishing complete product content packages to CMS platforms, online catalogs, marketplaces, and retailer portals, with the correct image sizes, language versions, and usage rights applied per channel.

Data flow: Bi-directional, with Akeneo supplying product data and CELUM supplying assets

Business value: Improves channel readiness, reduces content rework, and ensures consistent brand presentation across touchpoints.

5. Regional and language-specific content packaging for global markets

Akeneo manages localized product information while CELUM stores localized asset variants such as translated brochures, region-specific labels, and market-compliant imagery. Integration allows teams to assemble market-ready content packages by country, language, or retailer requirement without recreating assets from scratch.

Data flow: Bi-directional

Business value: Accelerates international launches, reduces localization errors, and supports regional compliance requirements.

6. Automated distribution of approved assets to downstream commerce and content systems

When a product asset is approved in CELUM and linked to a product in Akeneo, the combined content can be automatically pushed to CMS, ecommerce platforms, and digital catalogs. This ensures that product pages always display the latest approved visuals, spec sheets, and supporting documents.

Data flow: CELUM to Akeneo to downstream systems

Business value: Eliminates manual publishing steps, reduces time to market, and lowers the risk of outdated content being published.

7. Product documentation and spec sheet generation using approved assets and product data

Akeneo provides structured product attributes while CELUM provides the approved images, diagrams, and supporting files needed for automated document generation. This integration supports the creation of spec sheets, installation guides, and sales brochures with consistent branding and accurate product information.

Data flow: Akeneo and CELUM to print management or document generation systems

Business value: Reduces manual document production, improves accuracy, and speeds up creation of sales and technical collateral.

8. Asset lifecycle governance tied to product lifecycle changes

When a product is discontinued, replaced, or updated in Akeneo, the related assets in CELUM can be flagged for review, archival, or replacement. This helps content teams retire outdated visuals and documents while keeping only current, approved materials available for active products.