Akeneo - Tenovos Integration and Automation

Common Integration Use Cases Between Akeneo and Tenovos

Akeneo and Tenovos complement each other well in enterprise content operations. Akeneo serves as the system of record for product information, while Tenovos strengthens digital asset management, content performance tracking, and marketing collaboration. Together, they help teams connect product data with high-performing assets, improve content reuse, and streamline publishing across channels.

1. Sync product master data from Akeneo to Tenovos for richer asset metadata

Direction: Akeneo to Tenovos

Push core product attributes from Akeneo into Tenovos so marketing and content teams can tag assets with accurate product context such as SKU, category, brand, region, and lifecycle status. This makes it easier to search, govern, and reuse assets tied to specific products or campaigns.

Business value: Reduces manual tagging, improves asset findability, and ensures product-linked content stays aligned with the latest product data.

2. Link approved Tenovos assets back to Akeneo for product enrichment

Direction: Tenovos to Akeneo

Send approved images, videos, lifestyle content, and campaign assets from Tenovos into Akeneo and associate them with the correct products based on asset type and metadata. For example, a product launch video or hero image can be attached to the relevant product record for use in commerce and catalog channels.

Business value: Speeds up product content completion, improves product page quality, and ensures only approved assets are used downstream.

3. Publish product-specific marketing assets from Tenovos to CMS and commerce experiences using Akeneo product context

Direction: Bi-directional

Use Akeneo product data to drive asset selection in Tenovos, then publish the right assets to CMS or commerce platforms alongside product content. This supports richer product detail pages, campaign landing pages, and online catalogs with consistent product messaging and visuals.

Business value: Improves conversion-ready content delivery and reduces the effort required to assemble product pages across channels.

4. Measure asset performance by product, category, or campaign using Tenovos analytics and Akeneo product hierarchy

Direction: Akeneo to Tenovos

Feed product hierarchy, category, and channel context from Akeneo into Tenovos so marketing teams can analyze which assets perform best for specific products or segments. This enables reporting on asset engagement, content reuse, and campaign effectiveness by product line.

Business value: Helps teams invest in the content that drives the best commercial outcomes and retire underperforming assets faster.

5. Automate asset governance and lifecycle updates based on product status changes

Direction: Akeneo to Tenovos

When a product in Akeneo changes status, such as draft, approved, discontinued, or seasonal, update related assets in Tenovos to reflect the same lifecycle state. This can trigger review workflows, archive outdated assets, or flag content for refresh.

Business value: Prevents outdated product imagery and messaging from being reused, reducing compliance and brand risk.

6. Support campaign and launch workflows with synchronized product and asset readiness

Direction: Bi-directional

Use Akeneo to confirm product data readiness and Tenovos to confirm asset readiness before a launch. A workflow can validate that required product content, hero images, spec sheets, and promotional assets are all approved before publishing to CMS, retailers, or catalogs.

Business value: Improves launch coordination across merchandising, marketing, and eCommerce teams and reduces delays caused by missing content.

7. Improve content reuse across regions by combining localized product data and localized assets

Direction: Bi-directional

As Akeneo provides localized product information for different markets, Tenovos can store and serve region-specific assets such as translated packaging visuals, localized campaign banners, or market-specific lifestyle imagery. The integration ensures the correct asset is matched to the correct locale and product version.

Business value: Accelerates international content operations and reduces the cost of creating duplicate assets for each market.

8. Enable closed-loop content optimization between product teams and marketing teams

Direction: Tenovos to Akeneo, with Akeneo to Tenovos feedback

Use performance insights from Tenovos to inform which assets should be associated with products in Akeneo. For example, if a specific image or video drives higher engagement for a product category, that asset can be prioritized in Akeneo for future syndication to commerce and channel partners.

Business value: Creates a feedback loop between content performance and product content management, improving ROI on both product data and creative assets.