ArchivesSpace - Adobe Analytics Integration and Automation

Common Integration Use Cases Between ArchivesSpace and Adobe Analytics

• Track archival collection discovery and engagement
  Use Adobe Analytics to measure how researchers interact with ArchivesSpace public finding aids, collection pages, and digital object links. This helps archives teams identify high-value collections, popular search terms, and drop-off points in the discovery journey. Data flow: ArchivesSpace to Adobe Analytics.
• Prioritize digitization based on user demand
  Combine ArchivesSpace collection metadata with Adobe Analytics usage data to identify which collections, series, or subjects attract the most interest. Archival leaders can use this insight to prioritize digitization, description enhancement, or exhibit development for materials with the highest audience demand. Data flow: Adobe Analytics to ArchivesSpace, or into a reporting layer used alongside ArchivesSpace data.
• Improve finding aid usability and search performance
  Analyze user behavior in Adobe Analytics to determine which ArchivesSpace pages have high exit rates, low engagement, or frequent internal searches that do not lead to results. This supports targeted improvements to metadata, arrangement descriptions, and navigation structure. Data flow: ArchivesSpace to Adobe Analytics.
• Measure campaign impact for archival exhibits and announcements
  When marketing or communications teams promote a new collection, exhibit, or archival event, Adobe Analytics can track referral traffic, session quality, and conversions from those campaigns into ArchivesSpace. This gives archives staff a clear view of which outreach channels drive meaningful engagement. Data flow: Adobe Analytics to ArchivesSpace.
• Support donor and stakeholder reporting
  Use Adobe Analytics metrics to produce executive and donor-facing reports showing how often collections are viewed, which topics generate the most interest, and how public access to archives is growing over time. ArchivesSpace provides the authoritative collection context, while Adobe Analytics supplies audience behavior data. Data flow: Bi-directional for reporting and enrichment.
• Identify content gaps in public archival access
  If Adobe Analytics shows repeated searches for topics not well represented in ArchivesSpace, archivists can use that insight to create new descriptions, improve subject terms, or surface related collections. This helps align archival description with actual user demand. Data flow: Adobe Analytics to ArchivesSpace.
• Monitor digital object access and preservation priorities
  Track which digital objects linked from ArchivesSpace are most frequently accessed in Adobe Analytics. This can inform preservation planning, file format review, and access strategy for heavily used materials. Data flow: ArchivesSpace to Adobe Analytics.
• Enable cross-team performance dashboards
  Integrate ArchivesSpace collection metadata with Adobe Analytics usage metrics in a shared dashboard for archives, digital strategy, and leadership teams. This provides a single view of collection inventory, audience behavior, and content performance to support operational decisions. Data flow: Bi-directional.