Asana - Centric Integration and Automation

Common Integration Use Cases Between Asana and Centric

1. Product Development Milestone Sync from Centric to Asana

Data flow: Centric ? Asana

When a new product concept, development phase, or approval gate is created in Centric, corresponding tasks and milestones are automatically generated in Asana for design, sourcing, quality, and operations teams. This ensures that cross-functional teams work from the same product timeline and reduces manual project setup.

Business value: Faster project kickoff, better visibility into product launch readiness, and fewer missed handoffs between PLM and execution teams.

2. Design Review and Approval Task Management

Data flow: Centric ? Asana

Centric can trigger Asana tasks when design assets, technical packs, or product specifications require review or approval. Asana is used to assign reviewers, track due dates, and monitor completion across merchandising, design, and compliance teams.

Business value: Shorter review cycles, clearer accountability, and improved governance over product changes.

3. Product Change Request Coordination

Data flow: Centric ? Asana

When a change request is logged in Centric, an Asana task or project can be created for impacted teams to assess feasibility, update deliverables, and confirm implementation timing. This is especially useful for late-stage product changes that affect packaging, artwork, sourcing, or launch plans.

Business value: Better control of change management, reduced rework, and improved coordination across departments.

4. Launch Readiness Task Tracking Linked to Product Records

Data flow: Bi-directional

Centric maintains the product record and launch status, while Asana manages the operational tasks required to prepare for launch, such as sample approvals, content creation, and channel readiness. Status updates from Asana can be reflected back in Centric to give product teams a consolidated view of launch progress.

Business value: End-to-end launch visibility, fewer delays, and stronger alignment between product teams and execution teams.

5. Assortment or Line Plan Execution Workflows

Data flow: Centric ? Asana

When Centric publishes a new assortment, seasonal line plan, or product assortment update, Asana can automatically create execution tasks for marketing, operations, and sales enablement teams. This helps teams act on the approved product plan without waiting for manual follow-up.

Business value: Faster execution of seasonal plans, improved cross-team coordination, and reduced dependency on email-based handoffs.

6. Product Data Issue Resolution and Escalation

Data flow: Asana ? Centric

If teams identify missing or incorrect product information in Asana during project execution, an issue can be pushed back to Centric as a product data update request. This creates a controlled loop for correcting specifications, attributes, or documentation at the source.

Business value: Higher product data accuracy, fewer downstream errors, and stronger master data governance.

7. Cross-Functional Task Visibility for Product Launch Teams

Data flow: Bi-directional

Centric provides the authoritative product lifecycle context, while Asana provides task-level execution visibility. Integrating the two allows product managers to see which launch tasks are complete, overdue, or blocked without leaving Centric, while operational teams can work in Asana with direct links to the relevant product record.

Business value: Improved transparency, reduced context switching, and better decision-making across product and project teams.

8. Automated Handoff from Product Approval to Execution

Data flow: Centric ? Asana

Once a product, artwork, or specification is approved in Centric, Asana can automatically create downstream tasks for packaging, content, procurement, and launch operations. This removes manual handoff steps and ensures execution begins immediately after approval.

Business value: Shorter time-to-market, fewer missed handoffs, and more reliable execution of approved product decisions.