Asana - Frontify Integration and Automation

Common Integration Use Cases Between Asana and Frontify

1. Brand Campaign Task Creation from Frontify Asset Requests

Direction: Frontify ? Asana

When marketing teams request new brand assets, campaign visuals, or guideline updates in Frontify, an Asana task can be created automatically for the design or brand team. The task can include the asset brief, due date, required formats, and approval owner. This reduces manual handoffs and ensures brand requests are tracked in a structured workflow.

Business value: Faster turnaround for brand deliverables, fewer missed requests, and clearer accountability across marketing and design teams.

2. Approved Brand Assets Trigger Project Tasks in Asana

Direction: Frontify ? Asana

When a brand asset, guideline update, or campaign template is approved in Frontify, an Asana task or project can be generated for downstream execution, such as rollout, localization, or publication. This is useful for coordinating launch activities after creative approval.

Business value: Ensures approved brand materials move immediately into execution without waiting for manual coordination.

3. Asana Project Status Updates Linked to Brand Asset Production

Direction: Asana ? Frontify

Asana project milestones can be used to update Frontify workflows when a campaign or brand initiative reaches key stages, such as draft complete, review complete, or ready for publishing. This helps brand managers understand where work stands without checking multiple systems.

Business value: Better visibility into production progress and improved coordination between project management and brand governance teams.

4. Centralized Brand Guideline Review Workflow

Direction: Bi-directional

When a brand guideline document or policy is updated in Frontify, an Asana review task can be assigned to legal, marketing, and regional stakeholders. Their feedback and approval status can then be reflected back in Frontify. This creates a controlled review process for brand governance changes.

Business value: Stronger compliance, faster approvals, and a clear audit trail for brand policy changes.

5. Campaign Launch Coordination Across Teams

Direction: Frontify ? Asana

When a new campaign toolkit is published in Frontify, Asana can automatically create a launch checklist for channel owners, regional marketers, and content teams. The checklist may include asset localization, website updates, social scheduling, and internal communications.

Business value: Standardized campaign execution and reduced risk of missing launch steps across distributed teams.

6. Asset Feedback and Revision Management

Direction: Bi-directional

If a stakeholder comments on a brand asset in Frontify, an Asana task can be created for the designer to revise the asset. Once the revision is completed in Asana, the updated status can be pushed back to Frontify for review or approval. This keeps feedback and production work aligned.

Business value: Shorter revision cycles, fewer lost comments, and better collaboration between reviewers and creators.

7. Brand Governance Tasks for Regional or Business Unit Rollouts

Direction: Frontify ? Asana

When Frontify publishes a new brand standard or localized asset set, Asana can create rollout tasks for regional marketing teams, franchise operators, or business units. Each task can include deadlines, required acknowledgements, and implementation steps specific to the market.

Business value: Consistent brand adoption across regions and easier tracking of rollout completion.

8. Exception Handling for Non-Compliant Asset Requests

Direction: Frontify ? Asana

If a requested asset in Frontify does not meet brand standards or requires special approval, an Asana task can be opened for exception review by brand governance or leadership. The task can capture the reason for the exception, required approvals, and final decision.

Business value: Better control over brand exceptions and reduced risk of inconsistent brand execution.