Home | Connectors | Asana | Asana - PimCore Integration and Automation
Direction: Pimcore to Asana
When product managers or content teams update product records in Pimcore, an Asana task can be created automatically for the relevant stakeholders, such as merchandising, copywriting, legal, or localization teams. The task can include the product ID, required fields, asset links, and due dates for completion.
Business value: Speeds up product launch preparation, reduces manual follow-up, and ensures all required teams complete enrichment work before a product goes live.
Direction: Pimcore to Asana and Asana to Pimcore
When new images, videos, or documents are uploaded into Pimcore DAM, Asana tasks can be generated for review, approval, or retouching. Once the task is marked complete in Asana, the asset status in Pimcore can be updated to approved, rejected, or ready for publication.
Business value: Creates a controlled approval process for digital assets and improves governance across marketing, creative, and compliance teams.
Direction: Pimcore to Asana
When a new product is created in Pimcore, Asana can automatically generate a launch project with predefined tasks such as pricing review, content creation, channel setup, QA, and campaign readiness. The project can be tailored based on product category, region, or sales channel.
Business value: Standardizes launch execution, improves cross-functional coordination, and reduces delays caused by manual project setup.
Direction: Asana to Pimcore
If a team identifies missing or incorrect product information in Asana, such as incomplete attributes, outdated descriptions, or missing compliance fields, the integration can push the correction request into Pimcore as a structured data update task or flag. Once the data is corrected in Pimcore, the Asana task can be closed automatically.
Business value: Improves product data quality, creates accountability for data issues, and shortens remediation cycles.
Direction: Pimcore to Asana
When product content or assets in Pimcore are marked for localization, Asana tasks can be assigned to translation, regional marketing, and legal teams. The task can track language-specific deliverables, regional approvals, and publication deadlines.
Business value: Supports faster international expansion, improves visibility into localization status, and helps teams manage regional dependencies.
Direction: Bi-directional
Pimcore can serve as the source of truth for product and asset readiness, while Asana manages the operational work required to prepare content for eCommerce, marketplaces, and marketing channels. Status updates in Asana can feed back into Pimcore so teams can see whether a product is ready for syndication or still awaiting approval.
Business value: Aligns content operations with channel launch timelines and provides a single view of readiness across teams.
Direction: Pimcore to Asana
For regulated industries, when a product record in Pimcore includes sensitive attributes such as claims, ingredients, certifications, or safety data, Asana tasks can be created for compliance review. Approved outcomes can then update the product status in Pimcore to allow downstream publishing.
Business value: Reduces compliance risk, enforces approval gates, and ensures only validated product information is published.
Direction: Pimcore to Asana
When a product is marked as ready for marketing in Pimcore, Asana can create campaign execution tasks for creative production, email setup, landing page updates, and launch coordination. Asset references, product metadata, and launch dates can be passed into the project automatically.
Business value: Connects product readiness with campaign execution, improves launch timing, and reduces manual coordination between product and marketing teams.
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