Aviary Platform - Centric Integration and Automation

Common Integration Use Cases Between Aviary Platform and Centric

1. Product launch media handoff from Centric to Aviary

Data flow: Centric to Aviary

When a product reaches key development milestones in Centric, approved product visuals, line sheets, technical renderings, and launch videos can be pushed into Aviary for centralized media management. Aviary then organizes these assets with metadata for easy search, version control, and distribution to marketing, sales, and regional teams.

Business value: Reduces manual file transfers, ensures launch teams use approved assets, and shortens time from product approval to market-ready content.

2. Approved product content synchronization for marketing and commerce

Data flow: Bi-directional

Centric can provide product attributes, naming conventions, and launch status to Aviary, while Aviary returns finalized media references, asset IDs, and usage status. This keeps product information aligned with the correct video and audio assets used in campaigns, ecommerce listings, and sales enablement materials.

Business value: Improves consistency between product data and rich media, reducing errors in customer-facing channels.

3. Design review and collaboration workflow with linked media assets

Data flow: Aviary to Centric

Creative teams can store annotated product videos, audio briefs, and visual references in Aviary and link them directly to product records in Centric. Product managers and designers can review media assets alongside specifications, comments, and revision history during development cycles.

Business value: Speeds up design approvals, improves cross-functional collaboration, and creates a single reference point for product-related media.

4. Version-controlled asset updates for product changes

Data flow: Centric to Aviary

When Centric records a product change such as a material update, packaging revision, or feature modification, the integration can trigger a request to update associated media in Aviary. New or revised videos and audio assets can be tagged to the correct product version and retired when obsolete.

Business value: Prevents outdated media from being used after product changes and supports stronger governance across product and content teams.

5. Metadata enrichment for rich media based on product master data

Data flow: Centric to Aviary

Centric can supply structured product metadata such as SKU, collection, season, category, color, and launch region to Aviary. Aviary uses this data to enrich media records, making it easier for teams to search, filter, and publish the right assets for each product line.

Business value: Improves asset discoverability and reduces time spent manually tagging media.

6. Launch package assembly for regional and channel teams

Data flow: Bi-directional

Centric provides the approved product set and launch timing, while Aviary supplies the matching media package, including product videos, audio clips, and localized versions. Together, they support the creation of complete launch kits for retail, ecommerce, distributor, and internal teams.

Business value: Ensures every channel receives the correct product data and media package, improving launch readiness and execution speed.

7. Retiring obsolete media when products are discontinued

Data flow: Centric to Aviary

When Centric marks a product as discontinued or replaced, Aviary can automatically flag related media for archival, removal from active collections, or restricted access. This helps prevent outdated product videos and audio assets from being reused in campaigns or sales materials.

Business value: Reduces compliance and brand risk while keeping media libraries current and relevant.

8. Audit trail and governance for product-related media

Data flow: Bi-directional

Centric can pass product approval status and lifecycle stage to Aviary, while Aviary can return asset usage, publication status, and version details. This creates a traceable record of which media assets were approved for which product versions and when they were distributed.

Business value: Strengthens governance, supports audit requirements, and improves accountability across product, creative, and marketing teams.