Aviary Platform - DeSL Integration and Automation

Common Integration Use Cases Between Aviary Platform and DeSL

1. Product Media Sync from DeSL to Aviary

Direction: DeSL ? Aviary

When product development teams finalize styles, colorways, and seasonal collections in DeSL, approved product records and associated reference data can be pushed into Aviary to create organized media folders for each item. This gives creative and marketing teams immediate access to the correct product context for image, video, and audio assets.

• Automatically create media collections by style, season, SKU, or collection
• Attach product metadata such as style number, color, material, and launch date
• Reduce manual folder creation and asset mislabeling

Business value: Faster asset organization, fewer errors, and better alignment between product development and content production.

2. Approved Product Imagery and Video Distribution to DeSL

Direction: Aviary ? DeSL

Once media teams upload and approve product photography, campaign clips, or fit videos in Aviary, selected assets can be published back to DeSL for use in product development reviews, line planning, and internal approvals. This ensures teams working in PLM always see the latest approved visual content.

• Send approved images and videos to the relevant product record in DeSL
• Support design reviews with visual references tied to the correct style
• Maintain a single source of truth for approved media

Business value: Improves collaboration between creative and product teams and reduces rework caused by outdated visuals.

3. Metadata Driven Asset Linking for Product Development Workflows

Direction: Bi directional

DeSL can provide structured product metadata to Aviary, while Aviary can return asset identifiers and usage status back to DeSL. This allows each product record in DeSL to reference the exact approved media assets stored in Aviary, supporting traceability across the product lifecycle.

• Link product records to approved media assets by SKU, style, or season
• Track which assets are approved, in review, or superseded
• Enable quick retrieval of the correct media from within PLM workflows

Business value: Better data accuracy, stronger governance, and faster access to supporting media during product development.

4. Seasonal Collection Launch Content Coordination

Direction: DeSL ? Aviary and Aviary ? DeSL

As DeSL manages seasonal assortment planning and product launch milestones, it can trigger the creation of corresponding media workspaces in Aviary. As assets are completed, Aviary can update DeSL with the status and location of launch-ready content for each collection.

• Create media workspaces based on seasonal calendar events in DeSL
• Track launch asset readiness by collection or drop
• Provide product teams with visibility into content production progress

Business value: Aligns product and content timelines, helping brands launch on schedule with complete supporting media.

5. Supplier and Vendor Asset Submission for Product Reviews

Direction: Aviary ? DeSL

External vendors or suppliers can submit product media into Aviary, where it is reviewed and approved before being linked to the relevant product development record in DeSL. This is useful for sample images, material references, packaging visuals, and compliance documentation.

• Capture supplier submitted media in a controlled repository
• Route approved files into DeSL for product review and sign off
• Preserve version history and approval status across both systems

Business value: Streamlines supplier collaboration while improving control over externally sourced content.

6. Product Change Impact on Media Updates

Direction: DeSL ? Aviary

When a product change is approved in DeSL, such as a revised color, updated trim, or new packaging specification, the integration can notify Aviary to flag related media for replacement or rework. This helps creative teams quickly identify assets that no longer match the current product definition.

• Trigger media review when product attributes change
• Flag affected assets for re-editing or replacement
• Prevent outdated visuals from being reused in downstream channels

Business value: Reduces brand and product inconsistency across internal and external content.

7. Centralized Audit Trail for Product and Media Approvals

Direction: Bi directional

Approval events in Aviary and DeSL can be synchronized to create a shared audit trail across product development and media management. This supports compliance, governance, and internal accountability by showing when a product was approved and which media assets were associated with that approval.

• Record approval timestamps and approver details across both platforms
• Maintain traceability between product changes and media versions
• Support audit and compliance requirements for retail operations

Business value: Improves governance and provides a reliable record for internal reviews and external audits.

8. Launch Readiness Dashboard for Cross Functional Teams

Direction: Bi directional

By combining product status from DeSL with asset status from Aviary, organizations can build a launch readiness view that shows whether each product has the required approved media, technical data, and release approvals. This helps merchandising, marketing, and operations teams identify gaps before launch.

• Compare product readiness in DeSL with media readiness in Aviary
• Highlight missing assets for each SKU or collection
• Support go no go decisions for launch execution

Business value: Improves launch coordination, reduces delays, and gives leadership better visibility into execution risk.