Aviary Platform - Frontify Integration and Automation

Common Integration Use Cases Between Aviary Platform and Frontify

1. Publish approved video and audio assets from Aviary to Frontify

Direction: Aviary Platform ? Frontify

Media teams can store, tag, and approve video or audio files in Aviary, then automatically push final versions into Frontify as brand-approved assets. This ensures marketing, sales, and regional teams always access the latest approved media from the brand portal without searching across multiple systems.

• Reduces duplicate asset storage and manual uploads
• Improves brand consistency across campaigns and channels
• Speeds up asset distribution to distributed teams

2. Sync brand guidelines with supporting media examples

Direction: Bi-directional

Frontify can serve as the source of truth for brand guidelines, while Aviary provides the rich media examples that demonstrate correct usage of video and audio assets. For example, a brand team can link approved intro videos, voiceover samples, or campaign clips from Aviary directly within Frontify guideline pages.

• Helps teams understand how to apply brand standards in real media workflows
• Creates a single reference point for guidelines and examples
• Supports faster onboarding for agencies and internal teams

3. Route newly approved campaign media into Frontify for brand governance

Direction: Aviary Platform ? Frontify

When a campaign video or audio file is approved in Aviary, the integration can automatically create or update the corresponding asset record in Frontify with metadata such as campaign name, region, language, usage rights, and approval status. Brand managers can then govern distribution from Frontify with confidence that only approved content is visible.

• Improves governance over campaign asset usage
• Ensures metadata consistency across platforms
• Supports controlled rollout by market, product line, or audience

4. Push brand-approved templates and reference assets from Frontify to Aviary

Direction: Frontify ? Aviary Platform

Frontify can distribute approved brand references, such as logo animations, intro and outro clips, audio stings, or style references, into Aviary so media editors can use them during production. This reduces the risk of teams working from outdated brand materials and helps standardize production assets across regions.

• Ensures editors use current brand elements
• Reduces rework caused by outdated creative references
• Supports scalable content production across teams and agencies

5. Maintain a centralized metadata model for media and brand assets

Direction: Bi-directional

A shared metadata structure can be synchronized between Aviary and Frontify, including campaign, product, market, language, rights, and approval fields. This allows media teams and brand teams to search and filter assets using the same business terms, improving discoverability and reducing manual tagging errors.

• Creates consistent search and retrieval across both platforms
• Improves asset lifecycle management
• Supports governance, compliance, and rights tracking

6. Automate regional asset distribution for localized brand campaigns

Direction: Aviary Platform ? Frontify

Global marketing teams can manage localized video and audio variants in Aviary and publish the approved regional versions into Frontify by market or language. Local teams then access only the assets relevant to their region, along with the correct brand guidance and usage notes.

• Reduces confusion between global and local asset versions
• Improves speed to market for localized campaigns
• Supports controlled brand execution across multiple regions

7. Link production assets in Aviary to brand campaign pages in Frontify

Direction: Aviary Platform ? Frontify

Frontify campaign pages can reference the final media assets stored in Aviary, such as launch videos, podcast clips, or event recordings. This gives marketing teams a complete campaign workspace that combines brand direction, approved creative, and supporting media in one place.

• Improves collaboration between brand, creative, and marketing teams
• Provides a clear audit trail from concept to approved asset
• Helps teams launch campaigns with fewer handoff delays

8. Support asset retirement and version control across both platforms

Direction: Bi-directional

When a media asset is replaced or retired in Aviary, the integration can update Frontify to mark the corresponding brand asset as superseded or archived. This prevents teams from using outdated videos or audio files and keeps brand portals aligned with the latest approved versions.

• Reduces brand risk from outdated content
• Improves version control and asset lifecycle governance
• Ensures users always access current approved materials