Aviary Platform - OpenText Core Digital Asset Management Integration and Automation

Common Integration Use Cases Between Aviary Platform and OpenText Core Digital Asset Management

Aviary Platform and OpenText Core Digital Asset Management complement each other well in enterprise media operations. Aviary is strong in rich media handling, metadata-driven search, collaboration, and automated media workflows, while OpenText Core Digital Asset Management is well suited for centralized enterprise asset governance, controlled distribution, and broader digital content management. Together, they can support efficient media production, approval, publishing, and long-term asset reuse across teams.

1. Centralized asset ingestion from Aviary into OpenText Core Digital Asset Management

Direction: Aviary Platform to OpenText Core Digital Asset Management

Media teams can upload finished video and audio assets from Aviary into OpenText Core Digital Asset Management for enterprise-wide storage, governance, and controlled access. This is useful when creative teams work in Aviary during production, then hand off approved assets to a central DAM for downstream use by marketing, sales, and regional teams.

• Preserves final approved media in a governed repository
• Reduces duplicate storage across departments
• Improves discoverability for non-production users

2. Metadata synchronization for improved search and reuse

Direction: Bi-directional

Metadata such as campaign name, product line, rights information, language, region, and expiration date can be synchronized between Aviary Platform and OpenText Core Digital Asset Management. This ensures that assets remain searchable and compliant across both systems, especially when media is reused across campaigns or markets.

• Supports consistent tagging across platforms
• Improves asset search and retrieval
• Helps enforce usage rights and expiration controls

3. Automated publishing of approved media to downstream channels

Direction: Aviary Platform to OpenText Core Digital Asset Management to downstream systems

Once media is approved in Aviary, it can be pushed into OpenText Core Digital Asset Management and then distributed to CMS, digital campaigns, partner portals, or brand sites. This creates a controlled publishing path from production to enterprise distribution.

• Shortens time from approval to publication
• Reduces manual file transfers and version errors
• Ensures only approved assets are published

4. Enterprise asset retrieval for creative reuse and localization

Direction: OpenText Core Digital Asset Management to Aviary Platform

Creative teams can pull approved source assets from OpenText Core Digital Asset Management into Aviary for editing, versioning, or localization. This is especially valuable for global organizations that need to adapt master assets into multiple formats, languages, or regional variants.

• Speeds up reuse of approved master content
• Supports localization and regional adaptation
• Reduces re-creation of existing media

5. Workflow handoff between production and governance teams

Direction: Bi-directional

Aviary can manage the production and review stages, while OpenText Core Digital Asset Management can take over once assets are finalized for governance, retention, and broader distribution. Status updates can flow between the systems so teams know whether an asset is in draft, under review, approved, or published.

• Creates a clear lifecycle for media assets
• Improves cross-team visibility
• Reduces bottlenecks in approval and handoff processes

6. Rights-managed asset distribution for regulated or branded content

Direction: OpenText Core Digital Asset Management to Aviary Platform

OpenText Core Digital Asset Management can serve as the system of record for rights-managed media, with Aviary used to prepare derivative versions for specific campaigns or channels. Integration can pass rights metadata, usage restrictions, and expiration dates so teams do not accidentally use restricted content outside approved terms.

• Supports compliance with licensing and usage rules
• Reduces legal and brand risk
• Helps teams work confidently with approved content

7. Campaign asset packaging for cross-functional teams

Direction: Aviary Platform to OpenText Core Digital Asset Management

After a campaign is completed in Aviary, related media files, thumbnails, transcripts, and metadata can be packaged and stored in OpenText Core Digital Asset Management for use by sales, product, communications, and regional marketing teams. This makes it easier to distribute complete campaign kits rather than individual files.

• Improves consistency across teams and regions
• Makes campaign assets easier to find and reuse
• Supports structured handoff of complete media packages

8. Archive and retention management for completed media projects

Direction: Aviary Platform to OpenText Core Digital Asset Management

When a media project is completed in Aviary, final assets and associated metadata can be archived in OpenText Core Digital Asset Management for long-term retention, auditability, and future reference. This is useful for organizations that need to preserve approved media for compliance, brand history, or future repurposing.

• Supports long-term content retention policies
• Improves audit readiness and traceability
• Creates a searchable archive of completed media work