Axiell - Centric Integration and Automation

Common Integration Use Cases Between Axiell and Centric

Axiell and Centric serve different but complementary parts of the content and product lifecycle. Axiell manages cultural heritage collections, archival records, metadata, and long-term preservation, while Centric manages product development data, collaboration, and product lifecycle information. When integrated, they can support controlled information exchange between heritage institutions, design teams, and digital content operations, improving consistency, access, and workflow efficiency.

1. Product and Design Asset Archiving for Long-Term Preservation

Data flow: Centric to Axiell

When product development projects are completed, Centric can send approved design files, technical documentation, product imagery, and final metadata to Axiell for long-term preservation and controlled archival access. This is useful for institutions or organizations that need to retain historical product records, design provenance, or brand heritage materials.

• Preserves final product specifications and design history
• Supports compliance and corporate memory requirements
• Reduces manual export and re-indexing of legacy project files

2. Cultural Heritage Product Documentation for Exhibitions and Public Access

Data flow: Axiell to Centric

Axiell can provide curated collection records, object metadata, and historical reference materials to Centric teams working on heritage-inspired product lines, museum retail products, or exhibition-related merchandise. This helps designers and product managers access accurate source material directly from the collection system.

• Improves authenticity in heritage-based product development
• Gives design teams access to verified reference content
• Reduces risk of using incomplete or outdated historical information

3. Shared Metadata Synchronization for Digital Assets

Data flow: Bi-directional

Both platforms can exchange core metadata fields such as title, description, creator, rights information, keywords, and version status for shared digital assets. For example, a product image or historical artifact image may be managed in Centric during development and then transferred to Axiell for cataloging and public access, with metadata kept aligned across both systems.

• Ensures consistent asset descriptions across teams
• Reduces duplicate data entry and metadata drift
• Improves searchability and reuse of approved assets

4. Rights and Usage Control for Images and Documentation

Data flow: Axiell to Centric

Axiell can provide rights status, usage restrictions, licensing terms, and attribution requirements for archival images, documents, and collection objects used in Centric-managed product materials. This is valuable when product teams need to use museum or archive content in packaging, catalogs, digital campaigns, or product storytelling.

• Helps teams avoid rights violations
• Automates approval checks before asset reuse
• Supports compliant publishing of heritage content

5. Product Launch Content Packaging for Archive and Public Discovery

Data flow: Centric to Axiell

At product launch, Centric can publish final product descriptions, approved images, launch dates, and supporting documentation to Axiell as part of a permanent record. This creates a structured archive of product history that can later be used for retrospectives, exhibitions, or brand heritage collections.

• Creates a reliable historical record of launched products
• Supports future research and public discovery
• Captures launch content before it changes or is retired

6. Cross-Team Review Workflow for Curated Content

Data flow: Bi-directional

Centric product teams and Axiell curators can collaborate on content review when product materials are based on archival or cultural assets. Centric can send draft content, packaging proofs, or product narratives to Axiell for validation against source records, while Axiell can return approved reference data or corrections.

• Improves accuracy of historically informed product content
• Supports structured review and approval processes
• Reduces rework caused by incorrect references or captions

7. Preservation of Product Heritage Collections

Data flow: Centric to Axiell

Organizations with a strong design legacy can use Centric to manage active product data and then transfer selected records to Axiell as part of a product heritage archive. This may include milestone products, award-winning designs, discontinued items, and associated media for institutional memory or public exhibition.

• Preserves strategic product history for future use
• Supports brand heritage and storytelling initiatives
• Provides a structured handoff from active PLM to archival storage

8. Centralized Discovery of Reference and Product Assets

Data flow: Bi-directional

By synchronizing selected records between Axiell and Centric, users can search across both heritage collections and product development assets from a connected workflow. Designers can discover archival references, while archivists can access product-related documentation and final deliverables without switching between disconnected repositories.

• Improves access to trusted content across departments
• Speeds up research and content reuse
• Supports more efficient collaboration between heritage and product teams

Together, Axiell and Centric can create a controlled bridge between preservation and product development, helping organizations manage historical content, improve metadata consistency, and streamline the movement of approved assets across teams and systems.