Axiell - Loci Integration and Automation

Common Integration Use Cases Between Axiell and Loci

Below are practical integration scenarios that combine Axiell?s collection management and digital preservation capabilities with Loci?s AI-driven content recommendation engine to improve discovery, engagement, and operational efficiency across cultural heritage and public access workflows.

1. Personalized Collection Discovery on Public Portals

Data flow: Axiell to Loci to public-facing website or portal

Axiell can publish collection metadata, object descriptions, themes, and digital assets to Loci, which analyzes the content and user behavior to generate personalized recommendations for visitors. This enables museums, libraries, and archives to surface related artifacts, exhibitions, or archival materials based on a user?s browsing history or interests.

• Improves visitor engagement and session depth
• Increases discovery of underused collection items
• Supports tailored experiences for researchers, students, and general audiences

2. Recommendation-Driven Exhibit and Exhibit Page Enhancement

Data flow: Axiell to Loci

Curators and digital content teams can use Axiell-managed collection data to feed Loci recommendations for exhibit pages, online galleries, and thematic landing pages. Loci can suggest related objects, artists, periods, or topics to display alongside featured content, helping institutions create richer interpretive experiences without manual curation for every page.

• Reduces manual effort for content teams
• Creates consistent cross-linking across exhibits and collections
• Supports thematic storytelling and contextual discovery

3. Audience Segmentation for Targeted Content Promotion

Data flow: Bi-directional

Loci can analyze user interaction patterns such as viewed categories, search terms, and click behavior, then send audience insights back to Axiell-connected marketing or content workflows. Axiell can provide authoritative collection metadata to ensure promotions are aligned with accurate object information. This supports targeted campaigns for exhibitions, digitized collections, educational resources, and donor engagement content.

• Improves relevance of email, web, and campaign content
• Helps marketing teams promote content by audience interest
• Aligns promotional messaging with verified collection records

4. Automated Related Content Suggestions for Digital Asset Records

Data flow: Axiell to Loci to DAM or CMS

When new objects, scans, or archival items are added in Axiell, the metadata can be sent to Loci to identify related content and suggest associations such as similar subjects, creators, time periods, or formats. These recommendations can then be pushed into a DAM or CMS to help editors and archivists enrich records faster and maintain stronger contextual relationships.

• Speeds up enrichment of new digital records
• Improves metadata consistency and discoverability
• Reduces dependency on manual cross-referencing

5. Research Portal Personalization for Scholars and Staff

Data flow: Loci to Axiell-connected research portal

Loci can personalize research portal experiences by recommending relevant archival collections, catalog records, or digitized materials based on a user?s previous searches, saved items, and content interactions. Axiell remains the source of authoritative collection data, while Loci improves the relevance of what researchers see first.

• Shortens time to relevant materials
• Improves usability for frequent researchers and internal staff
• Supports deeper engagement with large and complex collections

6. Content Performance Analytics for Collection Prioritization

Data flow: Loci to Axiell or analytics platform

Loci can provide insight into which collection items, topics, or digital exhibits generate the most engagement, helping Axiell users prioritize digitization, preservation, and enrichment efforts. Institutions can use these insights to identify high-value content for future exhibitions, educational programming, or public access improvements.

• Supports data-driven prioritization of digitization work
• Helps identify high-interest collection themes
• Improves planning for public access and preservation investments

7. Cross-Platform Content Governance and Metadata Quality Improvement

Data flow: Bi-directional

Axiell can supply controlled metadata, taxonomies, and collection authority data to Loci to improve recommendation accuracy. In return, Loci can surface content gaps, low-performing records, or weakly connected items that may need metadata enrichment. This creates a feedback loop between content governance teams and digital engagement teams.

• Improves recommendation quality through better metadata
• Identifies records that need enrichment or normalization
• Strengthens collaboration between collections, digital, and analytics teams

Together, Axiell and Loci can help cultural institutions move from static collection publishing to intelligent, personalized discovery experiences while also improving internal workflows, metadata quality, and content strategy.