Axiell - Papirfly Integration and Automation

Common Integration Use Cases Between Axiell and Papirfly

1. Publish approved collection assets from Axiell to Papirfly for brand and campaign use

Data flow: Axiell ? Papirfly

Museums, libraries, and archives can push approved object images, exhibition visuals, and metadata from Axiell into Papirfly so marketing and communications teams can quickly find and reuse trusted content in campaigns, newsletters, social media, and donor materials.

• Reduces manual file searching and duplicate asset storage
• Ensures only approved, rights-cleared content is used externally
• Speeds up campaign production with consistent metadata and naming

2. Sync brand-approved templates with collection content for exhibition and outreach materials

Data flow: Papirfly ? Axiell and Axiell ? Papirfly

Papirfly templates for posters, flyers, event banners, and digital graphics can be connected to Axiell records so curators and content teams can generate materials using authoritative collection data, while keeping brand standards intact.

• Improves consistency across public-facing materials
• Reduces design bottlenecks for recurring exhibition and event assets
• Supports faster production of localized or seasonal materials

3. Enrich Papirfly assets with Axiell metadata for better search and governance

Data flow: Axiell ? Papirfly

Collection metadata such as title, creator, date, rights status, location, and subject terms can be transferred into Papirfly so teams can search, filter, and govern assets more effectively across departments.

• Improves discoverability of heritage content in marketing workflows
• Supports rights management and usage control
• Creates a single source of truth for descriptive information

4. Return usage and campaign references from Papirfly to Axiell for content tracking

Data flow: Papirfly ? Axiell

When assets from Axiell are used in Papirfly-created materials, usage references can be written back to Axiell to document where and how collection items were used across campaigns, publications, and digital channels.

• Improves auditability and provenance tracking
• Helps collections teams understand content demand and reuse
• Supports reporting for stakeholders and rights holders

5. Automate approval workflows for public release of collection media

Data flow: Bi-directional

Assets selected in Axiell can be routed into Papirfly for brand, legal, or communications review before publication. Once approved in Papirfly, the status can be updated in Axiell so collection teams know which assets are cleared for external use.

• Reduces risk of publishing restricted or unapproved content
• Aligns curatorial, legal, and marketing approvals
• Shortens turnaround time for public communications

6. Create exhibition microsite and digital experience content from curated collection records

Data flow: Axiell ? Papirfly

For exhibitions, online showcases, and educational campaigns, curated records and associated media from Axiell can feed Papirfly-managed content production so teams can build consistent digital assets, banners, and promotional materials from the same source data.

• Supports faster launch of exhibition-related content
• Ensures factual accuracy in public-facing materials
• Reduces rekeying of object descriptions and captions

7. Standardize asset lifecycle management across collections and communications

Data flow: Bi-directional

Axiell can provide authoritative collection status, preservation state, and rights information, while Papirfly can provide campaign usage status and asset version references. Together, they help institutions manage the full lifecycle of media from archival preservation to active promotion and retirement.

• Improves control over asset versions and usage rights
• Helps teams retire outdated or expired materials
• Supports long-term governance across heritage and marketing functions