Axiell - Tenovos Integration and Automation

Common Integration Use Cases Between Axiell and Tenovos

1. Curated heritage assets published from Axiell to Tenovos for marketing and storytelling

Data flow: Axiell ? Tenovos

Museums, archives, and libraries can push selected collection records, images, and descriptive metadata from Axiell into Tenovos to support campaign content, exhibition promotion, donor communications, and educational storytelling. Axiell remains the system of record for cultural heritage metadata, while Tenovos becomes the channel for packaging approved assets into high-performing content experiences.

• Reduces manual re-entry of asset data into marketing systems
• Ensures only approved, rights-cleared content is used externally
• Improves speed to market for exhibition and event campaigns

2. Rights and usage metadata synchronization to prevent unauthorized content use

Data flow: Bi-directional

Rights, embargo dates, usage restrictions, and attribution requirements maintained in Axiell can be synchronized with Tenovos so marketing teams only access assets that are cleared for use. If Tenovos captures campaign usage or expiration updates, those changes can be sent back to Axiell to keep preservation and compliance records current.

• Supports governance across heritage and marketing teams
• Reduces legal and reputational risk from incorrect asset usage
• Improves auditability of content permissions and approvals

3. Enrichment of collection assets with campaign performance insights

Data flow: Tenovos ? Axiell

Tenovos analytics can feed performance data such as views, engagement, downloads, and conversion outcomes back into Axiell to help curators and content managers understand which collection assets resonate most with audiences. This supports evidence-based decisions about digitization priorities, featured collections, and public access strategy.

• Identifies high-value assets for future digitization and promotion
• Aligns collection strategy with audience demand
• Provides measurable feedback for cultural outreach initiatives

4. Automated asset packaging for exhibitions, campaigns, and educational programs

Data flow: Axiell ? Tenovos

When a new exhibition, archive theme, or educational program is planned in Axiell, related objects, documents, and media can be automatically grouped and sent to Tenovos as a ready-to-use content set. Marketing and communications teams can then assemble web pages, social posts, email campaigns, and digital brochures without searching across multiple repositories.

• Speeds cross-functional content production
• Improves consistency across public-facing materials
• Reduces dependency on manual asset hunting and duplication

5. Preservation of final marketing derivatives and published content

Data flow: Tenovos ? Axiell

Final campaign derivatives such as promotional banners, exhibition microsite images, social graphics, and published PDFs can be transferred from Tenovos into Axiell for long-term preservation and institutional recordkeeping. This is especially valuable for cultural institutions that need to retain a complete history of public communications tied to collections and exhibitions.

• Creates a durable record of public outreach materials
• Supports institutional memory and compliance requirements
• Preserves the context of how collections were presented over time

6. Metadata normalization between collection records and digital asset records

Data flow: Bi-directional

Axiell collection metadata such as object title, creator, date, subject, and provenance can be mapped to Tenovos asset metadata fields to ensure consistent naming and discoverability. In return, Tenovos-specific fields such as campaign tags, audience segment, and performance category can be written back to Axiell where appropriate for reporting and governance.

• Improves searchability across heritage and marketing repositories
• Reduces duplicate metadata maintenance
• Enables more reliable reporting across departments

7. Public access and digital experience content synchronization

Data flow: Axiell ? Tenovos

Institutions using Axiell to manage public access content can publish selected records and media into Tenovos for use in websites, digital exhibits, and interactive storytelling experiences. This allows marketing and digital teams to build audience-facing experiences from authoritative collection data while keeping Axiell as the source of truth.

• Supports omnichannel publishing from a trusted collection source
• Improves content accuracy across public digital platforms
• Enables faster launch of online exhibits and story pages

8. Workflow automation for approval and publication of heritage content

Data flow: Bi-directional

Content approval workflows can be coordinated so that items selected in Axiell are routed to Tenovos only after curatorial review, rights clearance, and preservation checks are complete. Once Tenovos content is published, status updates can be returned to Axiell to reflect what has been released publicly and when.

• Creates a controlled handoff between collections and marketing teams
• Reduces publishing delays caused by manual approvals
• Improves visibility into content lifecycle from archive to audience