BigCommerce - OpenText Core Digital Asset Management Integration and Automation

Common Integration Use Cases Between BigCommerce and OpenText Core Digital Asset Management

1. Centralized product image and video syndication to BigCommerce

Data flow: OpenText Core Digital Asset Management to BigCommerce

Marketing and creative teams manage approved product images, lifestyle photography, and videos in OpenText Core Digital Asset Management, then publish selected assets directly to BigCommerce product and category pages. This ensures storefront content always uses the latest approved media without manual file handling by eCommerce teams.

• Reduces time spent searching for and uploading assets
• Prevents use of outdated or unapproved imagery
• Improves consistency across product listings and campaigns

2. Automated asset updates for new product launches

Data flow: OpenText Core Digital Asset Management to BigCommerce

When a new product launch is approved in OpenText Core Digital Asset Management, the corresponding media package can be pushed to BigCommerce alongside the product record. This supports coordinated launch execution across merchandising, creative, and eCommerce teams.

• Speeds up product launch readiness
• Aligns product content and visual assets at launch
• Reduces dependency on manual coordination between teams

3. Asset enrichment for seasonal campaigns and promotions

Data flow: OpenText Core Digital Asset Management to BigCommerce

Campaign-specific banners, promotional graphics, and hero images stored in OpenText Core Digital Asset Management can be synchronized to BigCommerce for use in homepage takeovers, landing pages, and promotional category pages. This enables faster campaign deployment and easier asset governance.

• Supports rapid campaign updates across the storefront
• Ensures only approved promotional content is published
• Improves agility for seasonal merchandising

4. Asset metadata mapping to product and category content

Data flow: Bi-directional

OpenText Core Digital Asset Management metadata such as product line, region, usage rights, and campaign tags can be mapped to BigCommerce content structures to improve asset selection and placement. In return, BigCommerce product identifiers and category references can be sent back to OpenText Core Digital Asset Management to maintain a clear relationship between assets and commerce records.

• Improves asset discoverability for commerce teams
• Supports structured governance across product content
• Helps maintain traceability between assets and storefront usage

5. Rights-managed asset control for global storefronts

Data flow: OpenText Core Digital Asset Management to BigCommerce

For brands operating multiple regional storefronts in BigCommerce, OpenText Core Digital Asset Management can control which assets are approved for specific markets based on usage rights, language, or geography. Only compliant assets are made available to the relevant storefront or catalog.

• Reduces legal and compliance risk
• Prevents unauthorized use of restricted media
• Supports regional content governance at scale

6. Version control and replacement of outdated media

Data flow: OpenText Core Digital Asset Management to BigCommerce

When a product image, packaging shot, or instructional video is updated in OpenText Core Digital Asset Management, the new version can replace the existing asset in BigCommerce automatically. This is especially valuable for regulated industries, packaging changes, or rebranding initiatives.

• Eliminates stale content on the storefront
• Ensures customers see current product representation
• Reduces manual cleanup across product pages

7. Cross-team workflow for asset approval and storefront publishing

Data flow: Bi-directional

Creative teams can approve assets in OpenText Core Digital Asset Management, then trigger publishing tasks for the eCommerce team in BigCommerce. Status updates from BigCommerce can be sent back to OpenText Core Digital Asset Management so stakeholders can track whether approved assets have been deployed.

• Improves visibility across creative and commerce teams
• Creates a controlled approval-to-publish process
• Reduces delays caused by email-based handoffs

8. Asset usage tracking for commerce content governance

Data flow: BigCommerce to OpenText Core Digital Asset Management

BigCommerce can send usage data such as which assets are attached to products, categories, or campaigns back to OpenText Core Digital Asset Management. This helps content owners understand where assets are being used and identify outdated or underperforming media.

• Improves governance and auditability
• Supports content lifecycle management
• Helps teams retire or refresh low-value assets