Brandfolder - Axiell Integration and Automation

Common Integration Use Cases Between Brandfolder and Axiell

1. Publish approved collection assets from Axiell to Brandfolder

Flow: Axiell ? Brandfolder

Museums, libraries, and archives can push finalized object images, exhibition graphics, and digitized media from Axiell into Brandfolder for controlled distribution to marketing, education, and communications teams. This ensures that only approved, rights-cleared assets are available for campaigns, websites, and partner use.

• Reduces duplicate asset storage across teams
• Improves access to approved media outside the collections team
• Supports consistent brand and exhibition messaging

2. Sync metadata from Axiell to Brandfolder for better asset discovery

Flow: Axiell ? Brandfolder

Collection metadata such as title, creator, date, subject, rights status, and exhibition context can be transferred from Axiell into Brandfolder asset fields. This gives marketing and digital teams richer search and filtering capabilities when locating assets for campaigns, publications, and online exhibits.

• Improves search accuracy and asset reuse
• Preserves authoritative collection metadata
• Reduces manual tagging effort in Brandfolder

3. Send brand-approved promotional materials from Brandfolder to Axiell

Flow: Brandfolder ? Axiell

Marketing teams can store exhibition posters, event graphics, social media artwork, and donor communications in Brandfolder, then publish selected final versions into Axiell as part of the institution?s permanent record. This is useful for documenting outreach activity and preserving institutional history.

• Creates a reliable archive of public-facing materials
• Supports compliance and institutional memory
• Keeps collections teams aligned with communications output

4. Automate rights and usage control for digital collections assets

Flow: Bi-directional

Axiell can provide rights and usage metadata to Brandfolder so teams know which assets are cleared for public, internal, or restricted use. In return, Brandfolder can track where approved assets are used in campaigns or publications and feed usage references back to Axiell for audit and reporting purposes.

• Reduces risk of unauthorized asset use
• Improves governance over sensitive or licensed content
• Supports audit trails for cultural heritage materials

5. Streamline exhibition content production across collections and marketing teams

Flow: Axiell ? Brandfolder

When a new exhibition is planned, curators can select object records and media in Axiell, then send the approved assets to Brandfolder for use by designers, web editors, and social media teams. Brandfolder becomes the working hub for campaign-ready files while Axiell remains the source of record.

• Speeds up exhibition launch timelines
• Improves collaboration between curatorial and marketing teams
• Ensures the latest approved assets are used consistently

6. Maintain a single source of truth for digital preservation and public distribution

Flow: Bi-directional

Axiell can remain the authoritative system for preservation, cataloging, and long-term retention, while Brandfolder serves as the distribution layer for operational teams. Integration keeps file references, version updates, and status changes aligned so that public-facing materials always point to the correct preserved master or approved derivative.

• Separates preservation from day-to-day asset delivery
• Reduces version confusion across departments
• Supports long-term digital stewardship

7. Automate asset updates when collection records change

Flow: Axiell ? Brandfolder

If a collection record is updated in Axiell, such as a corrected title, new attribution, or revised rights status, those changes can automatically update the corresponding asset record in Brandfolder. This keeps downstream users working with current, accurate information without manual re-entry.

• Improves data consistency across systems
• Reduces administrative overhead
• Minimizes the risk of publishing outdated information