Brandfolder - Centric Integration and Automation

Common Integration Use Cases Between Brandfolder and Centric

• Product launch asset synchronization from Centric to Brandfolder
  

  Direction: Centric ? Brandfolder

  When product designs, specifications, and launch materials are approved in Centric, the final images, line sheets, sell sheets, and campaign files can be automatically published to Brandfolder. This gives marketing, sales, and channel teams immediate access to approved assets without waiting for manual uploads.

  Business value: Faster launch readiness, fewer version-control errors, and consistent use of approved product content across teams.

• Approved product imagery distribution to downstream teams
  

  Direction: Centric ? Brandfolder

  Centric can push finalized product photography, renderings, and technical visuals into Brandfolder with metadata such as style, season, collection, SKU, and launch date. Brandfolder then becomes the controlled distribution point for internal teams, agencies, and retail partners.

  Business value: Better asset discoverability, reduced manual tagging, and improved consistency in how product visuals are used across channels.

• Brand-approved creative feedback loop into product development
  

  Direction: Brandfolder ? Centric

  Marketing-approved brand guidelines, packaging references, and campaign creative stored in Brandfolder can be linked back to Centric product records. Product teams can reference the latest brand standards while developing new items, packaging, or seasonal updates.

  Business value: Stronger brand alignment during product development and fewer late-stage revisions caused by outdated creative references.

• Packaging and label artwork handoff for compliance review
  

  Direction: Bi-directional

  Centric can send packaging artwork drafts and label specifications to Brandfolder for controlled review and distribution, while Brandfolder can return approved final artwork links or version references back to Centric. This creates a traceable workflow for packaging assets tied to the product record.

  Business value: Improved governance over regulated or customer-facing packaging content, with clearer approval history and fewer compliance risks.

• Seasonal collection asset management
  

  Direction: Centric ? Brandfolder

  For each seasonal collection managed in Centric, the corresponding product imagery, campaign files, and merchandising assets can be automatically organized in Brandfolder by collection, category, or launch phase. This makes it easier for regional teams and sales partners to find the right assets for each market rollout.

  Business value: More efficient seasonal execution, less time spent searching for assets, and better coordination across merchandising and marketing teams.

• Product data enrichment for digital asset metadata
  

  Direction: Centric ? Brandfolder

  Centric can provide structured product attributes such as SKU, color, size, material, category, and lifecycle status to Brandfolder as metadata for related assets. This improves search, filtering, and asset governance in Brandfolder, especially for large product catalogs.

  Business value: Higher asset findability, more accurate tagging, and reduced manual metadata maintenance.

• Launch status-driven asset publishing
  

  Direction: Centric ? Brandfolder

  As product records move through concept, development, approval, and launch stages in Centric, Brandfolder can automatically control when associated assets become visible to broader teams or external users. Only approved assets are exposed at the right time, based on product readiness.

  Business value: Better control over pre-launch confidentiality, fewer accidental releases, and tighter alignment between product readiness and content availability.