Braze - OpenText Core Digital Asset Management Integration and Automation

Common Integration Use Cases Between Braze and OpenText Core Digital Asset Management

Braze is a customer engagement platform used to deliver personalized, real-time messaging across channels such as email, push, SMS, and in-app. OpenText Core Digital Asset Management helps teams store, organize, govern, and distribute approved digital assets such as images, videos, documents, and brand content. Together, they can help marketing and customer experience teams deliver the right content to the right audience while keeping asset usage controlled and consistent.

1. Approved creative asset delivery from OpenText Core DAM to Braze campaigns

Direction: OpenText Core Digital Asset Management to Braze

Marketing teams can push approved images, banners, videos, and campaign documents from OpenText Core DAM into Braze for use in email, push, and in-app campaigns. This ensures Braze users always work with the latest brand-approved content without manually searching shared drives or recreating assets.

• Reduces campaign production time
• Improves brand consistency across channels
• Minimizes use of outdated or non-compliant assets

2. Asset metadata synchronization for campaign personalization

Direction: Bi-directional

OpenText Core DAM asset metadata such as product category, region, language, audience segment, and usage rights can be synchronized with Braze to support more precise campaign targeting and content selection. Braze campaign performance data can also be sent back to DAM to help teams understand which creative assets perform best by segment or region.

• Supports more relevant content selection in Braze
• Improves governance through rights and expiration metadata
• Enables better creative performance analysis

3. Dynamic content assembly using DAM assets in Braze journeys

Direction: OpenText Core Digital Asset Management to Braze

When a customer enters a Braze journey, the platform can retrieve the appropriate asset from OpenText Core DAM based on rules such as language, market, product line, or lifecycle stage. For example, a welcome journey can automatically use localized onboarding videos or region-specific product imagery stored in DAM.

• Enables scalable localization and personalization
• Reduces manual campaign versioning
• Improves customer relevance across lifecycle journeys

4. Rights-managed asset control for regulated campaigns

Direction: OpenText Core Digital Asset Management to Braze

OpenText Core DAM can provide Braze with asset usage rights, expiration dates, approval status, and compliance restrictions. Braze can then prevent marketers from using assets that are expired, unapproved, or restricted by geography or channel. This is especially valuable for financial services, healthcare, and global consumer brands.

• Reduces compliance risk
• Prevents accidental use of restricted content
• Supports audit-ready marketing operations

5. Campaign asset performance feedback loop into DAM

Direction: Braze to OpenText Core Digital Asset Management

Braze engagement metrics such as open rates, click-through rates, conversion rates, and channel performance can be sent back to OpenText Core DAM and linked to the specific creative assets used in each campaign. This gives creative and marketing operations teams visibility into which assets drive the best outcomes.

• Improves creative decision-making
• Helps identify high-performing asset variants
• Supports reuse of effective content across campaigns

6. Automated asset version updates for active customer journeys

Direction: OpenText Core Digital Asset Management to Braze

When a new version of a product image, promotional banner, or legal disclaimer is approved in OpenText Core DAM, Braze can automatically update active templates or future journey steps to use the latest version. This reduces the risk of outdated content remaining in live campaigns.

• Improves content accuracy
• Reduces manual campaign maintenance
• Supports faster rollout of refreshed creative

7. Centralized localization workflow for global campaigns

Direction: Bi-directional

OpenText Core DAM can manage localized asset variants by market and language, while Braze can trigger the correct version based on customer profile, geography, or preferred language. Campaign teams can coordinate global launches more efficiently by using a single source of truth for localized creative.

• Streamlines global campaign execution
• Reduces duplicate asset creation
• Improves customer experience in local markets

8. Cross-team workflow between creative operations and lifecycle marketing

Direction: Bi-directional

Creative teams can publish approved assets and campaign kits into OpenText Core DAM, while Braze users can request or consume those assets directly within campaign workflows. Status updates such as approved, replaced, or retired can be shared between systems to keep both teams aligned on what is ready for activation.

• Improves collaboration between creative and marketing teams
• Reduces email and spreadsheet-based coordination
• Speeds up campaign launch cycles