BRIA AI - OpenText Directory Services Integration and Automation

Common Integration Use Cases Between BRIA AI and OpenText Directory Services

Below are practical integration scenarios where BRIA AI?s visual content generation capabilities can be governed and operationalized through OpenText Directory Services? centralized identity and access management.

1. Role-Based Access to AI Image Generation Workflows

Data flow: OpenText Directory Services ? BRIA AI

Synchronize users, groups, and roles from OpenText Directory Services into BRIA AI so that only approved teams can generate, edit, or publish AI-created visuals. For example, marketing users may be allowed to create campaign imagery, while legal and brand teams receive review-only access. This reduces unauthorized content creation and ensures access aligns with enterprise policies.

• Controls who can use BRIA AI features by department or job function
• Supports least-privilege access for creative and marketing operations
• Reduces compliance risk for commercial image generation

2. Automated Provisioning and Deprovisioning of Creative Users

Data flow: OpenText Directory Services ? BRIA AI

When employees join, change roles, or leave the organization, OpenText Directory Services can automatically update BRIA AI access. New designers or marketers receive the correct permissions on day one, while departing users are removed immediately. This eliminates manual account administration and prevents orphaned access to sensitive brand assets.

• Speeds onboarding for creative and e-commerce teams
• Reduces IT support effort for user lifecycle management
• Improves security by removing stale accounts quickly

3. Department-Based Workspace Segmentation for Campaign Teams

Data flow: OpenText Directory Services ? BRIA AI

Use directory groups to segment BRIA AI workspaces by business unit, region, or brand. For instance, a global retailer can assign separate access for North America, EMEA, and APAC marketing teams so each group works only with approved product imagery and localized content. This helps maintain brand consistency while enabling distributed teams to operate independently.

• Supports regional and brand-level content governance
• Prevents cross-team exposure of unreleased campaign assets
• Improves operational clarity for large marketing organizations

4. Approval Workflow Routing Based on Directory Roles

Data flow: OpenText Directory Services ? BRIA AI

Integrate directory roles with BRIA AI review workflows so generated images are routed to the correct approvers. For example, junior content creators can submit product image variations for review by brand managers, while high-risk edits such as logo changes or regulated claims are escalated to legal or compliance reviewers. This creates a controlled production pipeline for AI-generated content.

• Ensures the right approvers review the right content
• Reduces turnaround time for campaign asset approval
• Improves governance for regulated or brand-sensitive imagery

5. Secure Access to Licensed Commercial Asset Libraries

Data flow: OpenText Directory Services ? BRIA AI

Use OpenText Directory Services to restrict access to licensed source images, brand templates, and approved asset libraries used by BRIA AI. Only authenticated users in designated groups can select protected assets for AI-based editing or variation generation. This is especially useful for enterprises that need to control usage rights and maintain auditability across creative teams.

• Protects licensed and brand-approved source content
• Limits asset usage to authorized business users
• Supports enterprise governance over commercial imagery

6. Identity-Driven Audit and Accountability for AI Content Creation

Data flow: Bi-directional

Link BRIA AI activity logs with OpenText Directory Services identities so every image generation, edit, or export can be traced back to a named user and group. This enables audit reporting for compliance teams and helps marketing operations understand who created specific assets, when they were produced, and under which business role. It is particularly valuable for organizations with strict content approval and traceability requirements.

• Improves accountability for AI-generated content
• Supports internal audits and compliance reviews
• Helps investigate unauthorized or incorrect asset changes

7. Self-Service Access Requests for Creative Tools

Data flow: OpenText Directory Services ? BRIA AI

Employees can request access to BRIA AI through directory-managed access processes, with approvals tied to manager or department roles. Once approved, the user is automatically provisioned into the correct BRIA AI group. This gives business teams a faster path to access while keeping IT and security teams in control of entitlement assignment.

• Reduces manual access ticket handling
• Speeds adoption of BRIA AI across business units
• Maintains approval controls for enterprise security

8. Centralized Offboarding of External Agencies and Contractors

Data flow: OpenText Directory Services ? BRIA AI

For agencies, freelancers, and temporary creative staff, OpenText Directory Services can manage time-bound access to BRIA AI. When a contract ends, access is automatically revoked, ensuring external users cannot continue generating or downloading company imagery. This is useful for marketing organizations that frequently work with outside creative partners.

• Enforces time-limited access for external collaborators
• Reduces risk of unauthorized asset reuse after engagement ends
• Simplifies contractor management for marketing operations